Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times: humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer us an example of social proof. And now that a serious amount of our social life has migrated online, online reviews are more important than ever.

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Published on August 18, 2022 by Aubree Calderwood

Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education.

In the spirit of helping one another grow, we’ve compiled a collection of resources and recommendations created by, for, and about the LGBTQIA+ community. Whether you’re celebrating Pride Month or simply seeking to deepen your understanding and allyship throughout the year, these suggestions aim to inspire reflection, connection and action.

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Published on June 19, 2023 by Avril Kealy

Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!

Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of Phorest's powerful Client Reconnect feature!

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Published on March 8, 2023 by Gregory Twohig

Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!