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The Power of Live Video with Amanda Patterson, The Call List

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The Power of Live Video with Amanda Patterson, The Call List

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Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode:

How live video shopping gives loyal and new brand customers a voice and a chance to interact with brand founders and ambassadors
The power of turning influencers and experts into sales associates
Closing the “FOMO” gap for consumers who don’t live in prime retail markets
How live video shopping helps customers become experts, who then share their knowledge with others

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