The Power of Positioning (EP 2)
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The Power of Positioning (EP 2)
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Most businesses struggle with positioning because they lead with what they sell instead of the problem they solve. In this episode of Built on Brand, we break down why niching down starts by reversing the question. As Seth Waite puts it, too many founders show up saying, “Here’s what I can do. How does this help you?” instead of asking, “What problem do you have that I can build a solution around?” We unpack what business owners consistently miss about positioning, why solution-first messaging makes brands forgettable, and how the strongest companies win by owning a specific pain point, not a list of services.
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