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The Practice Builders

The Practice Builders

Written by: Dr. Vince Leone and Dr. Kyle Pankonin
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About this listen

Welcome to the Practice Builders podcast, the show where innovation meets strategy for growing thriving chiropractic clinics presented by Specialized Practice and hosted by Dr. Vince Leone and Dr. Kyle Pankonin. They're here to share proven tactics to help you build cash-based revenue streams, maximize staff driven services, and reduce reliance on insurance.

Dr. Vince Leone and Dr. Kyle Pankonin
Careers Economics Personal Success
Episodes
  • 38. Protecting the Thoroughbred
    Jan 10 2026

    🎙 Episode 38 – Protecting the Thoroughbred

    In this episode of The Practice Builders Podcast, Dr. Vince Leone pulls back the curtain on a members-only micro training designed to help doctors build a practice that grows without burning them out. Using the “thoroughbred” analogy, he explains why the doctor is the seven-figure asset that must be protected first, and how energy, recovery, and role clarity directly determine the ceiling of the practice.

    You’ll learn:

    • Why most burnout comes from mismanagement, not weakness (over-racing, poor fuel, wrong work, no recovery)
    • How your energy and decision-making drive practice growth more than any system or tactic
    • The simplest ways to improve performance through sleep, nutrition, training, and recovery rhythms
    • How to identify and eliminate the tasks that drain your energy (and what to delegate instead)
    • Why planned downtime and true separation from work is disciplined maintenance, not indulgence
    • The “protect the asset and the practice will follow” framework for long-term success and longevity

    If you’re planning for your best year yet, this episode will help you grow revenue without sacrificing your health, clarity, or happiness.

    🎧 Tune in and learn how to protect the doctor first so the practice can thrive for the long haul.

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    36 mins
  • 37. Marketing From Inside the Trenches
    Dec 29 2025

    🎙 Episode 37 – Marketing From Inside the Trenches

    In this episode of The Practice Builders Podcast, Dr. Kyle Pankonin breaks down a proven, multi-channel marketing strategy for chiropractors who want consistent patient flow without relying on one platform or trend.

    This episode addresses a common mistake: over-reliance on a single marketing channel, often social media, and why that approach leads to frustration and inconsistency.

    Instead, Dr. Pankonin outlines how to build an education-based marketing system that positions the doctor as the local expert and compounds over time.

    You’ll learn:

    • Why diversifying marketing channels creates stability and predictability
    • How education-first marketing builds trust and long-term demand
    • How to combine external marketing (Facebook, radio, newspaper) with internal systems
    • Why community involvement often outperforms paid ads for trust and referrals

    This episode is a must-listen for doctors who want steady growth, stronger visibility, and a marketing strategy that holds up long-term — even as platforms and algorithms change.

    🎧 Tune in to learn how to build a marketing engine that compounds year after year.

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    26 mins
  • 36. Let's Play Ball - Singles, Doubles, Homeruns, and Grand Slams
    Dec 22 2025

    🎙 Episode 36 – Let's Play Ball - Singles, Doubles, Homeruns, and Grand Slams

    In this episode of The Practice Builders Podcast, Dr. Pankonin introduces the “Let’s Play Ball” strategy — a simple, proven framework for growing your practice by focusing on Singles and Doubles instead of chasing rare “Home Run” cases.

    This episode breaks down how consistent revenue is built through smaller, more frequent cash-based care plans, not just big decompression cases.

    You’ll learn:

    • Why 6–12 visit packages are the real driver of sustainable growth
    • How recommending laser or shockwave to nearly every patient increases cash revenue without increasing volume
    • The hybrid care model that combines insurance services with cash-based technology
    • How acute, chronic, and decompression cases fit into one simple growth framework
    • Why consistent wins build trust and make larger care plans easier to enroll

    This episode is a must-listen for doctors who want predictable growth, stronger patient buy-in, and higher cash collections — without working more hours.

    🎧 Tune in and learn how to stop swinging for home runs and start building a practice that wins consistently.

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    22 mins
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