Owning a Dental Practice is no easy task. Between managing treatments, hiring new staff, and keeping up with the latest treatments and technology, there's little time for anything else. But that doesn't mean you can skimp on event planning! Here are three of the five rookie mistakes every Dental Practice owner makes when planning an event. 1) Doing a poor job of informing staff 2) A lack of role-play and run-throughs 3) Not having 1 on 1 consultations as part of the event Want to know the other two? Listen to the entire episode of the Practice Aligner Podcast today. Avoid these mistakes and your next event will be a smashing success!

If you hosted a dental event and were disappointed with the turnout, don't worry! There are still ways to get something out of it. In this video, we share four tips for making the most of your dental event, no matter how many people showed up.

☝🏼 TIP 1: Extend the special promos for a few more days and send a SPECIAL invite to all those who RSVP’d or showed interest in your event.

☝🏼 TIP 2: Assign someone to take photos and videos during your event. Make it look fun and interesting. Not only will you have content for the next few months, but you can also create a bit of FOMO for next time!

☝🏼 TIP 3: It’s all in the follow-up! Having an automated follow-up sequence that includes thanking your attendees, calling them to action to a no-brainer offer, referring a friend, or even asking them for a review will be key to bringing in more business. 

Are you planning a holiday event for your Dental Practice business this year? Then, you should really listen to this week’s Practice Aligner Podcast episode. We give you the 6 main things you should be taking into consideration to get the most out of your event and make it the most profitable one of the year!

1. Setting measurable & realistic GOALS. 

2. What would planning “way” in advance look like?

3. Event Structures to consider

4. Incentives & Specials you MUST include

5. Staff Training you NEED

6. Fun Part: Decor Galore!

The holidays are a busy time for everyone, and it can be tough to keep your Dental Practice running like a well-oiled machine. 

It's hard enough to keep your business running during the regular season, but the holidays can be an especially hectic time. You need to make sure that you're planning ahead and taking advantage of all the opportunities that the season has to offer.

Tune into our podcast episode where we'll go over how you can plan, advertise and market strategically, and have a streamlined process to not only survive but prosper during the upcoming season!

Are you considering a membership program for your MedSpa? In this podcast episode, we'll discuss some of the reasons why you should consider adding memberships and what might be the best option for your business. We'll also talk about ways to market your membership program to increase enrollment.

6 Reasons Why You Should Consider adding a Membership Program

👉🏻 Stable Cash Flow

👉🏻 Increase LTV

👉🏻 Fast, Direct Feedback from Members

👉🏻 The Ability to Change a Community

👉🏻 Access to Exclusive Data

👉🏻 Additional Revenue Opportunities

It's time to talk numbers. In this episode, we discuss why you should know and understand your medspa's financials, what they look like, and how they impact your business's growth.

The funny thing about business is that it's so easy to get caught up in the hustle and bustle of day-to-day operations. But at the end of the day, you need to give yourself the time to review your numbers so you can reach your goals, set up expectations, or even go through a crisis.

Sit down with us as we go through:

👉🏻 The reasons why it's so important

👉🏻 When and how to review your numbers

👉🏻 Which numbers should you be paying attention to

👉🏻 How to interpret them so you can course correct

Are you ready to craft your own competitive advantage?

In a market where new dental practices come out every single day, with the same services, same technologies, and even the same prices, it is hard to stand out from the competition.

In this new podcast episode, we talk about how marketing isn't about who can come up with the most creative or entertaining ad, but about who can solve your ideal client's problems best.

By understanding who your market is and talking to them directly, you will be able to differentiate yourself from your competition and tell a story that resonates deeply with your ideal client.

Join us in this new episode of the The Practice Aligner Podcast as we work on how to craft your business’s competitive advantage and unique value proposition.

Are you overthinking everything and not taking action? Then, you probably have "Analysis Paralysis", a common thing for a dental practice owner to experience. In this episode, Dr. Witer from Witer Family Dentistry in Detroit, MI, sits down with us to share his journey on how he got to find his own "Great Dental Awakening" and changed his life and his business.

We deep dive into what the real problem is, how to turn your wants into solutions, how to measure your performance, and how to take the necessary action through Dr. Witer's real-life experience. 

Have you ever experienced this and don't know how to move forward? Today is your lucky day! Come join us in this podcast episode, where we share our exclusive training and conversation with Dr. Witer and our Operations Manager, Luis. 

If you want to stop your paralysis analysis today, take action! This episode might just be the first step into the right direction.