Why Businesses Must Influence Policy to Succeed in Climate Tech – with Chris Moyer, Founder of EchoComms.

Policy isn’t just a government affair - it’s your business strategy. In this eye-opening episode of Pricing For The Planet, host Fabien Cros is joined by Chris Moyer, founder of Echo Communications Advisors, to unpack why every business working on sustainability, energy, or climate tech must engage with public policy now - not later.

Whether you’re a founder, investor, or executive, this episode will change the way you think about stakeholder mapping, go-to-market, and risk mitigation.

🚨 Why You Should Listen

✅ You’re missing a stakeholder. Most startups focus on customers, partners, and investors - but forget policymakers, regulators, and local officials who can either unlock your growth or quietly block your path.

✅ Policy shapes markets. The most influential climate entrepreneurs today don’t just ride regulation - they help shape it. And that gives them a strategic moat.

✅ Silence is dangerous. If you don’t tell your story to decision-makers, someone else will—often with inaccurate or hostile narratives that erode public and political support.

🧠 Key Learnings from the Episode

1. Policy is proactive, not reactive

“Don’t wait until the law threatens your business - start building relationships when you don’t need anything.”

2. Regulation can be a growth lever

Chris shares how companies that actively engaged in the policy process secured favorable tax credits, gained first-mover advantages, and scaled faster.

3. Storytelling wins legislation

Funding rounds, job creation milestones, clean energy breakthroughs - all are political capital. Know how to use them with mayors, governors, and senators.

4. Messaging matters more than ever

Climate framing is shifting: today, you must align with values like energy independence, price reduction, and American manufacturing strength to resonate politically—even if your core mission is still climate resilience.

5. Start local, scale up

You don’t need to start in Washington. Your local mayor, council, or governor may be your most powerful ally—and your fastest route to impact.

6. Be part of your industry’s voice

If you can’t go it alone, join (or start) a trade group or coalition to advocate for your sector and protect your long-term interests.

7. Time constraints are real—but manageable

Chris offers pragmatic advice on how time-strapped leaders can engage effectively without being political insiders, including how his firm supports that process.

8. The U.S. policy landscape is volatile—plan accordingly

Rapid swings in regulation (especially between presidential terms) mean companies need to understand and anticipate legislative risk—not just climate risk.

9. Europe vs. U.S.: A tale of two systems

Chris compares the European regulatory depth with the U.S. political unpredictability—arguing that certainty, not light regulation, is the real competitive advantage.

Follow Chris on LinkedIn: https://www.linkedin.com/in/chrismoyerecho

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In this episode of the Pricing For The Planet Podcast, we have the pleasure of speaking with Vastani Saloni Firasta, professor at Emory University’s Goizueta Business School and author of Purpose Driven Pricing. Saloni discusses her journey in pricing and how it intersects with sustainability, offering valuable insights for companies looking to make a real impact on the planet. Saloni outlines the four key stages of sustainability maturity and emphasizes the importance of education, internal alignment, and the critical role of pricing in driving sustainability initiatives without compromising profitability.

We explore practical examples, including the concept of Green Premium, societal impact through pricing, and the ways companies can make trade-offs to balance business goals and environmental responsibilities. Saloni also shares powerful real-world examples, such as the transformation of Alazar Park in Cairo, to illustrate the lasting societal benefits of well-thought-out pricing strategies.

Follow Saloni on LinkedIn: https://www.linkedin.com/in/saloni-firasta-vastani-4b80121a/

****Stay Connected with Pricing for the Planet:

🌐 Website: https://www.pricingfortheplanet.com/

📬 Newsletter: https://www.pricingfortheplanet.com/weeklydigest

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In this special episode of the Pricing For The Planet Podcast, we speak with Rija Goldscheider, co-founder of We Don’t Need Roads, to explore the critical steps needed to turn sustainability commitments into real-world actions. With a background in communication and digital transformation at companies like Google, Rija shares his journey into the sustainability sector and how We Don’t Need Roads is supporting major global brands in their sustainable transitions. Rija emphasizes that anyone can contribute to sustainability, regardless of their background, and explains how his firm helps businesses move from strategy to impactful action.

Throughout the episode, Rija discusses topics like decarbonization strategies, circular economy models, and the importance of monetizing sustainability to create long-term business success. He also introduces the concept of "redesign thinking," which combines economic viability with sustainable impact, ensuring that companies can thrive while respecting planetary boundaries.

Follow Rija on LinkedIn: https://www.linkedin.com/in/rija-goldscheider/

****Stay Connected with Pricing for the Planet:

🌐 Website: https://www.pricingfortheplanet.com/

📬 Newsletter: https://www.pricingfortheplanet.com/weeklydigest

Hosted on Acast. See acast.com/privacy for more information.