The 2026 Executive Pricing Survey Results Are In

In this special announcement from the Pricing Guys, Michael Stanisz and Avy Punwasee share early insights from RML’s latest research.

Drawing on input from over 330 executive leaders, the 2026 Executive Pricing Benchmarks looks at how pricing performed in 2025, where leaders set targets, what was actually achieved, and how pricing is shaping plans for 2026.

The data points to a clear shift. Pricing carried growth over the past few years, but volume pressure and changing buyer behavior are now forcing leaders to rethink what comes next.

To see the summary and download the full report, visit https://revenueml.com/insights/2026-executive-pricing-benchmarks

#PricingStrategy #PricingBenchmarks #RevenueManagement #ExecutiveInsights #PricingTrends

To wrap up season two, Avy and Michael share the four pricing trends that will define 2026.

You will hear their take on hybrid pricing models, the need for simpler pricing structures, the continued growth of outcome based pricing, and why low cost entry points matter more as budgets tighten.

A clear, practical outlook for anyone planning pricing or revenue strategy for the new year. Season three returns in 2026.

A barbershop in London offering a monthly haircut subscription sparked a bigger question for us. Have subscription models stretched too far or are they simply evolving into new industries?

In this episode, we break down the real tradeoffs behind subscription pricing. We look at retention goals, churn signals, capacity limits, customer behavior, tipping dynamics, and why fixed capacity businesses like barbershops and car washes face very different challenges than software or streaming. We also explore the growing push toward subscriptions in B2B services, where scheduled visits and predictable demand can help boost loyalty and lifetime value.

We talk about customer fatigue too. With people juggling dozens of monthly charges across music, streaming, services, and apps, how should businesses think about adoption, price increases, and the risk of accidental churn?

If you have seen a subscription model that feels wild or unexpected, send it our way. We might feature it on a future episode.

Listen now to find out whether subscription models truly fit every type of business and where this trend is headed next.

#SubscriptionPricing #BusinessModels #PricingStrategy #ConsumerBehavior #B2B #RecurringRevenue #PricingPower #CapacityManagement #CustomerExperience #ThePricingGuys