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The Creative Marketing Show

The Creative Marketing Show

Written by: Rish Bhandari
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About this listen

 Tired of B2B marketing that puts people to sleep? This podcast is your wake-up call. We're here to shake up the stuffy, stale world of B2B marketing with a jolt of creativity. Each episode, we dive into unconventional strategies that actually perform. We'll show you how to: - Ditch corporate jargon for messages that resonate - Create scroll-stopping content in a sea of sameness - Turn "boring" products into compelling stories - Measure the impact of creative risks Join us as we push the envelope and bring the "wow" back to B2B.Rish Bhandari Economics Marketing Marketing & Sales
Episodes
  • Jeanne Ford, Product Marketing @ Zuora

    Jeanne Ford, Product Marketing @ Zuora
    Jul 19 2024

    Tune in to listen to our host Rish Bhandari chatting with Jeannie Ford from Zora, a seasoned product marketing expert. Jeannie shares her insights on the latest trends in product marketing for 2024, discussing everything from sales enablement to AI integration and evolving buying behaviors. Tune in to learn how to navigate the shifting landscape and stay ahead in the SaaS world.
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    22 mins
  • Kirsten K Jepson, Superpower in product marketing,150 product launches under her belt and experience in guiding companies to IPO

    Kirsten K Jepson, Superpower in product marketing,150 product launches under her belt and experience in guiding companies to IPO
    Jul 12 2024

    Tune in to listen to this special episode of "The Product Marketing Show," where host Rishabh Bhandari, Founder & CEO of Content Beta, chats with Kirsten Jepsen, a powerhouse in the product marketing space. With over 150 product launches under her belt and experience in guiding companies to IPO, Kirsten shares invaluable insights on designing effective sales enablement programs.
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    23 mins
  • Artem Chetverykov, HR Tech & AI Go-to-Market | Former Google, Indeed, Handshake Sr Director of Product Marketing

    Artem Chetverykov, HR Tech & AI Go-to-Market | Former Google, Indeed, Handshake Sr Director of Product Marketing
    Jul 2 2024

    Tune in to hear the insightful Artem Chirkikov, Senior Director of Product Marketing, as he shares his journey from product development to leading product marketing teams at Google and Handshake. Discover his practical approach to product marketing, focusing on revenue generation and real-world strategies to drive business growth.
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    16 mins
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