There's a moment that happens to almost every traditionally published author somewhere between signing a deal and standing at a launch event. A quiet realization that the publisher isn't going to carry the marketing for you -- and that nobody really said that out loud before you got started.

In this episode, Jeremy Ryan unpacks why that gap exists, why it isn't anyone's fault, and why the authors who understand it early actually end up with more publisher support, not less. It turns out that showing up as a marketing partner doesn't just help your book -- it changes the entire dynamic of the relationship.

In this episode:

• Why publishers are structured for scale, not individual book campaigns -- and what that means for you
• The virtuous cycle that most authors never hear about until it's too late
• What you can do for your book that no publisher can replicate
• Why the biggest obstacle isn't motivation -- it's not knowing where to start
• How a real strategy (not a checklist) changes everything

Read the full post: The Publishing Paradox: Why Your Publisher Needs You to Market (And How to Do It)

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Be Your Own Marketing Hero is hosted by Jeremy Ryan, founder of Metamorphosis Agency and The Playbook — an AI-powered marketing platform built specifically for authors.