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The Purpose Trap - Episode 6

The Purpose Trap - Episode 6

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Every company talks about purpose now.

But employees can usually tell the difference between purpose that is lived… and purpose that is marketed.

In this episode of The Culture Margin, Vikram Khanna explores why so many organizations lose trust even while talking about values, culture, and transformation.

From leadership meetings focused only on optics… to Patagonia’s decision to put purpose ahead of profit, this episode breaks down what authentic purpose actually looks like inside organizations.

Because purpose is not what companies say during town halls.

It’s what leaders choose when things become uncomfortable.

In this episode:

• Why employees stop trusting corporate values
• The hidden damage caused by performative culture
• What Patagonia got right about purpose
• Why people trust behavior more than speeches
• The real test of organizational culture

A short conversation about leadership, trust, culture, and the decisions that reveal what organizations truly stand for.

Hosted by Vikram Khanna.

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