Have you ever felt something is “off” in the coaching or wellness industry? In this episode, Ava unpacks the invisible pyramid shaping these spaces and why so many of us feel uneasy inside them. We explore skill bypassing, surface culture, cognitive dissonance and what real integrity looks like in practice.

A grounded, necessary conversation for anyone devoted to integrity, embodiment and real service.

Chapter markers

00:00 Introduction 02:17 The invisible pyramid 03:37 Bypassing the skill 05:06 Marketing mechanisms 06:40 The surface culture 07:51 Responsibility at the top 11:20 Cognitive dissonance 14:25 A way forward 19:30 Slower businesses, bigger impact 22:00 Integrity

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