The Quality Imperative: Opportunity or Pipe Dream?
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
The Quality Imperative: Opportunity or Pipe Dream?
-
Narrated by:
-
Written by:
About this listen
2020 shook the world and redefined brand suitability. There’s more emphasis on quality than ever before as brands battle against news turmoil and bigger threats in keeping their brands safe. But through the changes and challenges, improving performance is still critical.
The first episode of DoubleVerify's Authentic Ad Matters explores whose responsibility it is to make the internet safe for advertising, and why a laser focus on media quality will help drive performance for brands this year and beyond.
Guests:
Mark Zagorski, CEO, DoubleVerify
Asha Neuville, Global Digital Consultant, DELL
No reviews yet