If you've been thinking about video but stalling on gear, scripts, or "what if no one watches?"—this one's for you. Sarah Newman—CEO, team leader, and founder of The Elevate Team in Charleston—breaks down exactly how she went from brand-new agent to fully booked by committing to YouTube, dialing in visibility, and building a sustainable team structure that runs even when life happens.

• Why visibility > being "the best kept secret" (and how YouTube shortcuts trust)

• The first 60 days: 14 videos, 45 subscribers… and a buyer under contract

• Evergreen content that keeps working for you

• Content buckets that convert

• Posting cadence through different seasons

• When to hire help

• Gear you actually need to start

• Editing

Links & Resources Mentioned in This Episode
Follow Sarah Newman on Instagram: @chshomeswithsarah & @elevateteamcharleston

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: hello@therealestateedit.co

Moving markets is scary - unless you have a plan. In this episode, Tara sits down with Emilee Hodson (@sweet.home.hodson), a Texas-born agent and design lover who rebuilt her business from scratch in Upstate South Carolina. We cover licensing and brokerage moves, how to learn a brand-new market fast, authentic community building (hello, Mahjong club and HOA welcome committee), and the simple framework Emilee uses to turn client pain points into a profitable niche in new construction and design.

Key Takeaways

• Learn the market daily, then build relationships where you already spend time.

• Do behind-the-scenes work (processes, branding, website) while waiting for your new license.

• A market move is the perfect time to switch brokerages if your "why stay" is weak.

• Build a niche by pairing a recurring client problem with your own skills.

• Turn overwhelm into opportunity: design boards, renderings, and design-appointment support.

• Authentic community > cold lead gen: HOA, Mahjong, CrossFit, church, homeschool groups.

• Show your real life on social media. The right clients lean in.

• The train starts slow in a new market—stick with it.

Links & Resources Mentioned in This Episode
Follow Emilee Hodson on Instagram: @sweethomehodson

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: hello@therealestateedit.co

Top-producing agent, coach, speaker, and author Rosemary Lewis joins The Real Estate Edit Podcast to talk about building a movement with Real Estate Bestie, weaving faith into business, moving through grief and doubt, and using everyday storytelling to create stronger content. We dig into her new 40-day Real Estate Bestie Devotional, how to find (and be) healthy community, and the mindset shifts agents need in 2025: you're more than your production, and you're already enough—now do the work that matches it.

• How Real Estate Bestie started (and why community matters when the business feels lonely)

• Bringing faith into your business without "pimping Jesus" — Rosemary's words and wisdom

• The 40-day devotional: why a journal format, how to use it, and topics agents actually face

• A daily "story of the day" habit to fuel magnetic content and stronger client communication

• Handling doubt, comparison, and "grass-is-greener" thinking in a cyclical market

• Why you're more than your production — and how to pair prayer with committed action

• Building healthy circles: friends, coaches, and boundaries that keep your heart clean

• Real Estate Bestie Devotional (40-day journal for agents): Grab it here
• Real Estate Bestie Experience (Sept 21–24, Frisco, TX): https://rosemarylewis.com/experience

• Website: https://rosemarylewis.com/

• Instagram: https://www.instagram.com/therealestatebestie/

• Instagram: @therealestateedit and @tara.krach

• Website: therealestateedit.co