EPISODE 578: Short-term rental investing can feel especially risky when the property doesn’t look like anything else on the market. Many investors hesitate to move beyond traditional residential real estate because unconventional properties lack clear comps, predictable data, or proven playbooks. When uncertainty is high, and the market feels unstable, it’s easy to second-guess instincts, overlook creative opportunities, or assume that “different” is dangerous.

In this episode, Liz Faircloth sits down with Naomi Brown to explore how strategic vision, market knowledge, and self-trust can turn an unconventional property into a profitable short-term rental. Naomi shares her lived experience transforming the iconic Shoe House during a period of market uncertainty, outlining how she assessed risk, identified the property's highest and best use, and invested intentionally to create long-term income. You’ll walk away with a clearer framework for evaluating unique opportunities, trusting your decision-making, and building profitable short-term rentals even when the data isn’t obvious.

What to listen for:

• How to move through the fear of residential investing during uncertain markets, and why periods like 2020 often create unique entry points for creative acquisitions. (00:30)
• How asking “what is the highest and best use of this property?” unlocks strategic clarity and transforms unconventional assets into income-producing opportunities. (06:22)
• Where to invest intentionally in value-add improvements so your capital directly supports performance, profitability, and guest experience. (10:10)
• Why hiring short-term rental hosts can create leverage, and how staying strategically involved protects quality, consistency, and cash flow. (14:46)
• How deep market knowledge reframes perceived risk and allows you to confidently pursue opportunities others may overlook, strengthening self-trust as you do. (20:06)

About Naomi Brown:

Naomi Brown is the owner of the Haines Shoe House, a very unique short term rental property with a long history and interesting story. She is also an investor and developer with Commercial and Land real estate investments. She is a Commercial realtor and Mom, Wife and instigator and learning to 'Be' as well as 'Do'.

Connect with Naomi Brown:

• Website:https://www.hainesshoehouse.com/
• Facebook: https://www.facebook.com/HainesShoeHouse
• Instagram:@hainesshoehouse

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InvestHER® Community

Achieve Financial Freedom: Build a Life on Your Terms with a Community of Driven Women Investors

InvestHER Assessment: Take this 5-minute quiz to determine where you are in your investment journey and receive a custom roadmap with practical steps you can start taking today. Start here: https://d90bdsg67z0.typeform.com/to/LQEgbB3M

Live Trainings: You don’t need to know all the steps to take the next step. During our virtual events, we focus on the 3-Step InvestHER Formula, giving you the must-know insights so you can take action with confidence. Register here: https://therealestateinvesther.com/trainings

InvestHER CON: The #1 premier conference for women in real estate. It’s time to invest intentionally so every decision you make builds cash flow and buys back your time. Register now! https://investhercon.therealestateinvesther.com/

STRIVE Mentorship Program: The Support System for Women Real Estate Investors. You’ve proven you can grow on your own. Now choose who you’ll achieve financial freedom with and build life on your own terms. Apply here » https://mentorship.therealestateinvesther.com/

Need help? Submit a support ticket here:

https://share.hsforms.com/1eH2kI0p2QFat8rsY6FcFdQdi2j2

See you in the arena!

Liz + Andresa

EPISODE 577: Many women real estate investors have built solid portfolios, but behind the scenes, you’re still doing everything yourself, from researching the property and negotiating the deal to leading renovations, managing the refi or sale, and starting all over again as if this were your full-time job.

The time freedom you once wanted never seems to arrive, and instead of things getting easier, the harder you work, the harder you have to work just to maintain progress. The problem is not a lack of hustle. It is a lack of systems, delegation, and leadership structures that actually support growth and buy back your time.

In this episode, Liz Faircloth and Andresa Guidelli are joined by Sonaya Williams, founder of The CEO Partner®, known for building businesses that operate beyond the founder. Drawing from her lived experience designing scalable operations, Sonaya breaks down how to simplify systems, document in real time, and build trust with teams and collaborators. You’ll walk away with a clearer framework for creating a portfolio that grows sustainably—without requiring your constant involvement in every decision or detail.

What to listen for:

• Where unnecessary complexity enters real estate businesses, and how simple automations, playbooks, and systems restore consistency and ease. (03:27)
• Why high-performing operators focus on outcomes over tasks, and how documenting as you grow creates lasting leverage. (06:57)
• How to build trust in yourself, your team, and your partners so your time is spent on leadership, not daily execution. (11:22)
• How debriefing becomes a leadership tool for processing transitions, extracting lessons, and strengthening systems over time. (14:36)

About Sonaya:

I’m Sonaya Williams, Fractional COO, business systems strategist, and founder of The CEO Partner®, a digital management agency that helps entrepreneurs streamline operations and scale sustainably. With over 14 years of experience, I specialize in creating systems that automate repeatable work, empower teams, and reclaim time for business owners who want to do less, better.

Before starting my agency, I worked as a Senior Financial Systems Analyst at TD Ameritrade and E*TRADE, designing brokerage cash management systems. I transitioned from corporate life to entrepreneurship, replacing my six-figure salary within nine months. I’m passionate about helping CEOs build profitable, efficient businesses that support balanced, fulfilling lives.

My signature framework, Streamline & Scale with Systems™, has guided hundreds of entrepreneurs to increase profit, reduce overwhelm, and create reliable revenue streams. I enjoy speaking about business systems, digital innovation, and female entrepreneurship, inspiring audiences to work smarter and grow faster.

Connect with Sonaya:

• Website: https://team@theceopartner.com/

***

InvestHER® Community

Achieve Financial Freedom: Build a Life on Your Terms with a Community of Driven Women Investors

InvestHER Assessment: Take this 5-minute quiz to determine where you are in your investment journey and receive a custom roadmap with practical steps you can start taking today. Start here: https://d90bdsg67z0.typeform.com/to/LQEgbB3M

Live Trainings: You don’t need to know all the steps to take the next step. During our virtual events, we focus on the 3-Step InvestHER Formula, giving you the must-know insights so you can take action with confidence. Register here: https://therealestateinvesther.com/trainings

InvestHER CON: The #1 premier conference for women in real estate. It’s time to invest intentionally so every decision you make builds cash flow and buys back your time. Register now! https://investhercon.therealestateinvesther.com/

STRIVE Mentorship Program: The Support System for Women Real Estate Investors. You’ve proven you can grow on your own. Now choose who you’ll achieve financial freedom with and build life on your own terms. Apply here » https://mentorship.therealestateinvesther.com/

Need help? Submit a support ticket here:

https://share.hsforms.com/1eH2kI0p2QFat8rsY6FcFdQdi2j2

See you in the arena!

Liz + Andresa