Evolving with the ever-changing search engines

With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs.

But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026?

Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more.

Tune in to learn:

• Why we want to show up in AI search summaries

• How to become the kind of brand that AI search summaries recommend

• How far AI search has expanded since it began

• Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from

• Why AI results love FAQ pages, How-To's, step-by-step guides and expert commentary

• Why proving your content is structured, practical, original, and socially validated to LLMs is important

• Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site.

• How Serpzilla can help strategically place content on sites that AI already tends to quote or source from

• How to get started with the three most important components for your AI SEO strategy

• Elizaveta's top advice for having a solid AI SEO strategy

Useful resources:

• Serpzilla

• LinkedIn

Head to episode notes

Workshops:

• AI SEO for Beginners
• AI SEO Prompt Writing and Optimisation

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate AI SEO Checklist

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Keeping your site safe, speedy and searchable

Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in.

If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved.
So stay tuned to learn all about WordPress SEO.

Tune in to learn:

• Why internal links are important

• How to check and manage your internal links

• How schema works

• Helpful schema tools for WordPress sites

• Why speed matters to Google and your customers

• Ways you can optimise your site to speed it up

• How to keep your website secure

• Why you should review your plugins regularly

• How to integrate Google and track as much data as possible

• How to get ahead of the curve of LLMs and AI instead of chasing it

• Tony's favourite tools for WordPress

Useful resources:

AI SEO Workshop for beginners

Internal links:

• Link Whisper

• Screaming Frog SEO Spider

Schema:

• Yoast SEO

• Header Footer Code Manager

• WPCodeBox

• Schema Validator

Speed:

• GTmetrics

• WP Rocket

• Imagify

Security:

• Solid Security

• Wordfence

Backups:

• Updraft Plus

Google Integration:

• Google Search Console

• Google Analytics

• Independent Analytics

• Tracking Code Manager

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet.

Tune in to learn:

• How AI is changing keyword research
• How prompts can uncover long tail keyword opportunities for you
• What risk comes with the overuse of AI
• Why human judgment is still absolutely critical
• Cath's predictions on where AI-driven search is heading in the future.

Useful resources:

• AI SEO Workshop for beginners
• SEMrush
• Ahrefs

Head to episode notes

Freebies:

1. The Ultimate AI SEO Checklist

2. Free webinar: Increase your website traffic (and sales)

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course