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The Regista Room

The Regista Room

Written by: Paul Varian
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The podcast where amateur soccer goes off-field! Join amateur sport guru Paul Varian as he targets the sport business issues facing the leaders of modern amateur soccer organizations, in particular community-level clubs, as the amateur soccer industry continues to try to find its way through the Covid-19 pandemic.

Hear expert advice from someone who has been there running a large amateur soccer club, just like you! Learn about your own development as a soccer leader! Benefit from the experiences of your peers, as Paul introduces you to a plethora of compelling guests from within the soccer industry. Look over the fence and hear from leaders in other sports, as well as other subject matter experts! Participate and have your say!Copyright 2022 All rights reserved.
Football
Episodes
  • Episode Twelve - Sports Fundaising
    Apr 1 2026

    Raising revenue outside of program fees and government grants is being a 'must have' function in amateur soccer clubs. How does your soccer organization measure up? Most amateur sports organizations in general do not to this well, but they're going to have to learn how pretty seen as governments move away from funding social programming and parents are tapped out in repeated hikes in registration fees.

    In this episode we speak to one the few sports organizations that is setting genuine ambition in this area in Rugby Ontario, who recently announced the launch of their new rugby endowment fund. And we chat with one of the few organizations who specialize in this work - Cogeo - who have raised literally millions of dollars for amateur soccer clubs, just like yours!

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    1 hr and 1 min
  • Episode Eleven - When Technical Directors Become Executive Directors
    Jan 29 2026

    As amateur sport leadership evolves, more and more amateur soccer clubs are looking to their Technical Director to evolve into broader sport business leadership, in the form of an Executive Director or General Manager role. How have these individuals fared when transitioning from pure technical leadership to the broader realm of sport business management, that includes potentially new and untrained areas of specialty such as finance, risk, marketing and communications?

    In this episode of The Regista Room, Paul Varian sits down at a virtual table with the Executive Directors - all of whom were previously in technical leadership roles - from four of Canada's top amateur soccer clubs, located across the country from Vancouver on the west coast to Halifax on the east.

    Listen to these former coach leaders talk about the challenges they faced in moving from a 'track suit' to 'blue suit' environment and where their technical expertise gave them a significant advantage. If you're a coach or coach leader who is eyeing possibilities for your career in broader sport organizational management, this episode is a 'must listen' for you!

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    57 mins
  • Episode Ten - Sponsorship and Fund Development
    Jun 28 2024

    Amateur soccer clubs are always looking for revenue! Especially outside of charging parents more money for program fees. But so few organizations do a good job of raising this 'non-fee based' revenue.

    In this episode, Paul dives deep into this important often misunderstood world, speaking with best-in-class sponsorship program at Seacoast United Soccer Club, and talking to experts in the field at KidSpired Media and Relate Social Capital.

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    1 hr and 30 mins
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