The Relationship Advantage Service Providers Are Missing cover art

The Relationship Advantage Service Providers Are Missing

The Relationship Advantage Service Providers Are Missing

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The conversation with Michael Hopkin, a business coach and growth strategist, delves into the essential aspects of building and growing a business. From defining the role of a business coach to identifying the ideal client, attracting the right clients, and creating value, the discussion emphasizes the importance of trust and effective marketing strategies. The conversation concludes with a plug for Andrew Colsky's upcoming book and a final word from Michael Hopkin.

Takeaways

  • Building trust is essential
  • Identifying the ideal client is crucial

Chapters

  • 00:00 Introduction and Definition of Business Coach
  • 05:38 Attracting the Right Clients
  • 24:50 Mistakes in Marketing and Building Trust
  • 30:26 Book Plug and Final Words
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