The Relationship Advantage Service Providers Are Missing
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Narrated by:
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Written by:
The conversation with Michael Hopkin, a business coach and growth strategist, delves into the essential aspects of building and growing a business. From defining the role of a business coach to identifying the ideal client, attracting the right clients, and creating value, the discussion emphasizes the importance of trust and effective marketing strategies. The conversation concludes with a plug for Andrew Colsky's upcoming book and a final word from Michael Hopkin.
Takeaways
- Building trust is essential
- Identifying the ideal client is crucial
Chapters
- 00:00 Introduction and Definition of Business Coach
- 05:38 Attracting the Right Clients
- 24:50 Mistakes in Marketing and Building Trust
- 30:26 Book Plug and Final Words
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