The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe's
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The Retail Reboot: How RMNs Use AI To Revitalize Brand Performance with Lowe's
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About this listen
Alicia LeBeouf, Head of Industry — Retail and E-Commerce at Meta, sits down with John Storms, GM and Head of Media Network at Lowe's Companies, Inc., to discuss the future of retail media, data-driven personalization and omnichannel innovation.
Key Takeaways:
(03:05) Retail media connects ads to shoppers in relevant ways.
(06:04) Scale and measurement rely on automation and AI.
(07:21) AI helps automate and improve service for partners.
(11:57) Customer journeys are long, nonlinear and cross many channels.
(14:29) First-party data enables better personalization and results.
(17:44) Advanced analytics provide deeper insights and learning.
(19:15) Tracking new customers and incremental impact is essential.
(26:22) Omnichannel campaigns boost offline results and drive higher returns.
Resources Mentioned:
Alicia LeBeouf
https://www.linkedin.com/in/alicialebeouf/
Meta
https://www.linkedin.com/company/meta/
John Storms
https://www.linkedin.com/in/john-storms-883428b6/
Lowe's Companies, Inc. | LinkedIn
https://www.linkedin.com/company/lowe's-home-improvement/
Lowe's | Website
https://www.lowes.com/
Shoptalk
https://shoptalk.com/
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing