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The Revenue-Driven CMO

The Revenue-Driven CMO

Written by: Chris Mechanic
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 The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today’s market. Through insight-filled interviews, we unpack the best marketing secrets of today’s top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every week. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Thinking about the big picture as CMO with Chris Powell

    Thinking about the big picture as CMO with Chris Powell
    Nov 27 2023

    Today’s guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men’ and ‘Math Men’. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it

    The post Thinking about the big picture as CMO with Chris Powell appeared first on WebMechanix.
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    39 mins
  • Leverage listening in your marketing strategy with Kirsten Markson

    Leverage listening in your marketing strategy with Kirsten Markson
    Nov 27 2023

    Today’s guest started her career in market research which kickstarted her affinity for data. She’s turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer’s Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap,

    The post Leverage listening in your marketing strategy with Kirsten Markson appeared first on WebMechanix.
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    54 mins
  • Rewiring marketers’ brains to pay attention to customers with Dhiraj Kumar

    Rewiring marketers’ brains to pay attention to customers with Dhiraj Kumar
    Nov 27 2023

    Today’s guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing great marketing,

    The post Rewiring marketers’ brains to pay attention to customers with Dhiraj Kumar appeared first on WebMechanix.
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    59 mins
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