How can the team and authentic leadership in marketing drive growth and brand transformation?

In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Justin Steinman, Chief Marketing Officer at Ensora Health, a leader in healthcare marketing and brand development. Justin, with his extensive background in marketing and product development, shares invaluable insights into the power of authenticity in leadership and marketing communications.

We dive into the strategic rebranding of Therapy Brands to Ensora Health, exploring the rationale behind the transformation and the new brand strategy of integrating multiple legacy products. Justin highlights the importance of comprehensive research and a collaborative approach in crafting a new identity that resonates with both customers and internal teams.

Throughout our conversation, Justin emphasizes the importance of empowering great teams and fostering an authentic approach to marketing leadership. His insights provide actionable guidance for CMOs and marketing leaders who are looking to lead their companies through successful brand transformations and elevate their marketing efforts.

Key takeaways include:

• The role of authenticity in leadership and marketing communications.
  
  

• The strategy behind a successful rebrand and integrating multiple legacy products.
  
  

• How building and empowering strong teams can lead to marketing success.
  
  

• The importance of collaboration and research in brand development.
  
  

If you're a CMO or marketing leader in any industry, this episode is packed with actionable strategies for driving growth, brand evolution, and leadership success. Whether you're leading a rebrand, empowering your team, or looking to refine your marketing playbook, Justin's insights will help you navigate the complexities of modern marketing and lead with authenticity.

Quote of the Show:

 "If you can't explain what you're selling to your spouse or partner across the dinner table, then you're probably marketing it wrong." - Justin Steinman

Connect with Justin:

• LinkedIn: https://www.linkedin.com/in/justinsteinman/

• Company website: https://ensorahealth.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

How can creative leadership and data-driven strategies transform marketing for business growth?

In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness.

Maggie highlights the importance of product marketing, talent acquisition, and embracing AI to innovate fitness offerings. She also discusses how diversity in marketing campaigns can foster emotional connections with customers. From the evolving role of fitness in consumers' lives to the industry challenges that come with rapid change, Maggie offers actionable advice for marketers looking to stay ahead of the curve.

Key Topics Covered:

• How blending creativity with data-driven approaches drives marketing success.

• The role of AI in modern marketing and its impact on fitness brands.

• Making diverse faces visible in campaigns to foster emotional connections.

• Navigating the challenges and opportunities in the fitness industry.
  
  

Watch this video to discover how these strategies can propel your marketing efforts and foster business growth!

Whether you're a marketer, CMO, or business leader, this episode is packed with practical advice to help you take your marketing strategies to the next level. Don't forget to like, comment, and subscribe for more expert insights on revenue-driven marketing and brand success.

Quote of the Show:

"If everybody gives you a thumbs up, you probably haven't pushed yourself enough." -Maggie Lower

Connect with Maggie:

• LinkedIn: https://www.linkedin.com/in/maggiemlower/details/experience/

• Company website: https://abcfitness.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

#MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation

How can strong brand marketing and creative flexibility drive business growth and success?

In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth.

Jen shares her insights on navigating IPOs, brand evolution, and creative flexibility, offering invaluable advice for marketers seeking to elevate their strategies. She also talks about her recent work at Super Side, leading a major rebrand to position the company as a leader in AI-powered creative services for enterprise clients.

Key Topics Covered:

• How aligning with a company's mission and vision fuels marketing success.
  
  

• The role of brand marketing and creative flexibility in driving growth.
  
  

• Navigating IPOs and building a strong brand presence.
  
  

• Superside's rebrand and positioning as an AI-driven creative service.
  
  

• The importance of understanding the target customer in marketing decisions.
  
  

Watch this video to learn how these strategies can elevate your own marketing approach and drive growth!

Whether you're a marketer, CMO, or business leader looking to level up your marketing game, this episode is full of actionable insights. Don't forget to like, comment, and subscribe for more expert advice on revenue-driven marketing and brand success.

Quote of the Show:

"I think it's cool to be a fan. I think it's cool to engage with brands and to engage with the leaders of those brands." - Jen Rapp

Connect with Jen:

• LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/

• Company website: http://www.superside.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo

Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

#MarketingStrategy #DemandGeneration #BrandStorytelling #BusinessGrowth #DigitalMarketing #MarketingTips #BrandAwareness #LeadGeneration #ContinuousLearning #MarketingAlignment #MarketingInnovation