The Riches In The Niches Show cover art

The Riches In The Niches Show

The Riches In The Niches Show

Written by: Rob Jacomen
Listen for free

About this listen

"Win Big by Going Niche: For Insurance Industry Leaders Who Want to Own Their Market".


The Riches in the Niches Show is where like-minded, high-performance insurance leaders and innovators come to learn how to own their niche and win.


There's a major shift happening in the insurance industry right now...the end of the "commoditized generalist" era and the dawning of a massive, new movement towards industry niche specialization.


For insurance brokers, MGAs, agencies and insurtech leaders, success isn’t about being everything to everyone anymore. It’s about going deep, mastering a niche, becoming the go-to authority and taking over your market.


Whether you're a seasoned agency owner, insurtech MGA leader or a rising star producer, you'll leave each episode with practical strategies, proven tactics, playbooks and the mindset to scale your business, OWN your niche and crush your competition.

Join the movement. Specialize. Scale. Dominate. Win.

© 2025 The Riches In The Niches Show
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • S1E6 | The #1 Reason Producers Lose Whale Accounts (And How to Protect Yours) feat. Warren Cleveland, CEO, Captive Coalition
    Sep 25 2025

    Agencies lose their biggest accounts for one brutal reason:
    They never present a captive or alternative risk strategy.

    In this episode of The Riches in the Niches Show, Warren Cleveland, CEO at Captive Coalition, shares how losing a $300K revenue client nearly destroyed his book of business...and how captives became his unfair advantage.

    👉 If you’re a retail insurance agency, broker, producer, or MGA, this is your warning. Big brokers are already pitching captives. If you’re not, you’ll get replaced.

    What you’ll learn in this episode:

    ✅ How captives give business owners control, transparency, and stability.
    ✅ The 3 signals a client is ready for a captive strategy.
    ✅ Why niching industry beats selling products every time.
    ✅ The timing mistake that kills captive deals (and how to fix it).
    ✅ How to stop losing your whales to competitors—and protect your book.

    💥 Don’t wait until you lose your biggest client. Watch this now and arm yourself with the captive strategies your competition prays you’ll ignore.

    📌 Connect with Our Guest

    Name: Warren Cleveland, CEO of Captive Coalition
    Email: warren@captivecoalition.com
    LinkedIn: https://www.linkedin.com/in/warren-cleveland-aci-cic-aai-81b45526/
    Website: https://www.captivecoalition.com/

    Subscribe for more episodes of The Riches in the Niches Show — bold conversations with the leaders, founders, and mavericks reshaping the insurance distribution game.

    🔹 Connect with me on LinkedIn → https://www.linkedin.com/in/rob-jacomen/
    🔹 Book a Strategy Call → https://go.alchemycontentlab.com/niche-domination-strategy-call-15min-page

    Show More Show Less
    1 hr and 11 mins
  • Ep 5 | Most Producers Are Just Quoting and Stay Broke: Here’s What Trusted Advisors Actually Do - feat. Elliot Bassett, Co-Founder, Launch
    May 28 2025

    How Advisory Selling + Risk Tech Is Changing the Game for Producers and Agencies feat. Elliot Bassett

    If you’re still relying on quotes, cold calls, and generic sales scripts to grow your book…

    You’re playing a losing game.

    In this episode of The Riches in the Niches™ Show, I sit down with one of the sharpest minds in the industry — Elliot Bassett, President of Ellerbrock-Norris and Co-Founder of Launch — to talk about the real shift happening in the insurance industry right now.

    👉 What you’ll learn inside this episode:

    ✅ Why quoting is dead — and what advisory producers are doing instead
    ✅ How Elliot built a platform to systematize producer performance and risk consulting
    ✅ The mindset and model that separates mediocre agents from million-dollar producers
    ✅ Why industry niche specialization is the only path forward in a saturated market
    ✅ The role AI will play in future-proofing (or replacing) your agency
    ✅ And the exact playbook new producers should follow to dominate their niche

    💥 “If you're just selling a policy, you're already replaceable. But if you're solving problems — you're untouchable.” – Elliot Bassett

    This isn’t theory. It’s the playbook being used by agencies who are scaling faster, closing bigger accounts, and becoming media-first, advisory-driven brands inside their markets.

    🔗 Stay Connected & Follow the Movement:
    🎧 Subscribe on Spotify, Apple Podcasts & YouTube
    📲 Follow the Riches In The Niches Show on LinkedIn → https://www.linkedin.com/company/the-riches-in-the-niches-show/

    👉 Connect with the Host:
    Rob Jacomen: https://www.linkedin.com/in/rob-jacomen/
    Founder, Alchemy Content Lab & Niche Mastery Academy

    👉 Connect with our special Guest:
    Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515/
    Website : https://getlaunch.io/

    ⏱️ TIMESTAMPS
    0:00 – Intro & Why This Episode Matters
    1:42 – Elliot’s Shift From Policy Pusher to Risk Advisor
    6:03 – The Producer Sales Model That Changed Their Agency Forever
    10:40 – How Launch Was Born (and Why It’s So Powerful)
    15:19 – The #1 Mistake New Producers Make
    20:55 – Building a Brand vs. Banging the Phones
    27:13 – What Clients Really Want (It’s Not a Quote)
    34:20 – The Launch Scorecard System Explained
    42:40 – Why Niche Selling Is a Shortcut to Mastery
    48:55 – De-Risking a Business = Increasing Business Value
    55:04 – AI, Automation, and the Future of the Advisory Model
    1:03:12 – Final Takeaway: Shift the Sales Conversation. Own Your Niche.

    SUBSCRIBE:
    This is The Riches in the Niches™ Show — where we don’t just talk about insurance…
    We talk about transformation, authority, growth, and domination in your niche.

    🔔 Subscribe and turn on notifications to never miss an episode.

    💡 Want help turning your podcast, signature show or podcast-style interviews into a lead generation machine?

    Visit https://www.linkedin.com/company/alchemy-content-lab/ and learn more about how we turn one episode into 15+ content assets that drive leads and close deals.

    Show More Show Less
    33 mins
  • Ep 003 | Why Quoting is Killing Your Insurance Sales — And How BOR Mastery Puts You Back in Control. feat. Nick Aube, Founder, Producer Systems™
    Apr 29 2025

    The Game is Broken — Here’s How Top Insurance Producers Are Winning It.

    ************
    🔥Want to dominate your market, stop quoting, and win clients without begging?
    Grab your FREE copy of The BOR Domination Playbook™ — and discover how specialization transforms your sales, control, and close rates forever.

    👉 Get it here before your competition does: Type "PLAYBOOK" the comments below and we'll send it to you.
    ************

    In this episode of Riches In The Niches Show, Rob Jacomen sits down with Nick Aube, the founder of Producer Systems™ and one of the insurance industry's leading experts in building BOR-driven sales systems.

    If you're tired of quoting, begging for submissions, and losing deals because of outdated processes, this episode will open your eyes — and show you how to take control back from the market.

    Nick shares his personal journey from struggling producer to building a world-class BOR model that flips the traditional system upside down. He exposes why quoting hurts your clients (and your bottom line), how BOR truly empowers both the broker and the client, and why niche specialization is the ultimate competitive weapon in today’s market.

    This isn’t theory — it’s battle-tested strategy from the trenches. If you want to stop playing the game everyone else is losing, you need this conversation.

    What You'll Learn In This Episode:

    ✅ Why quoting actually destroys your control — and how the BOR fixes it
    ✅ How to sell the strategy (not yourself) and close bigger, better accounts
    ✅ The “broken mechanic analogy” that will change how you view insurance sales forever
    ✅ Why niche specialization + BOR strategy = the ultimate knockout punch
    ✅ The client-centered way to take back leverage in today’s insurance marketplace

    Why producers are wasting time doing free work — and how to stop immediately

    ************
    🔗 Stay Connected & Follow the Movement:
    🎧 Subscribe on Spotify, Apple Podcasts & YouTube
    📲 Follow the Riches In The Niches Show on LinkedIn → https://www.linkedin.com/company/the-riches-in-the-niches-show/

    🧠 Connect with the Host:
    Rob Jacomen: https://www.linkedin.com/in/rob-jacomen/
    Founder, Alchemy Content Lab & Niche Mastery Academy

    🧠 Connect with our special Guest:
    Nick Aube, Founder, Producer Systems: https://www.linkedin.com/in/nick-aube/
    Website : https://www.producer.systems/

    ************
    Timestamps:
    0:00 – Intro
    2:40 – Nick’s early struggles: the broken quoting process
    8:50 – The BOR awakening (and how it changed everything)
    18:15 – Why prospects say price but mean control
    24:00 – The real problem with quoting vs BOR
    32:10 – How niche specialization supercharges your BOR strategy
    41:30 – The knockout punch: Niche + Strategy
    49:00 – Closing thoughts: Building a better future for producers

    Show More Show Less
    1 hr and 12 mins
No reviews yet