The SEO Show cover art

The SEO Show

The SEO Show

Written by: Michael Costin & Arthur Fabik
Listen for free

About this listen

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.

© 2026 The SEO Show
Economics Marketing Marketing & Sales
Episodes
  • And We're Baaaaaack - Episode 135
    Jan 23 2026

    Send us a text

    After a six month hiatus its time to listen to the overwhelming popular demand (at least 3 people messaged us) and bring The SEO Show back. This episode is a quick explainer of the year ahead, then we'll get into decent episodes again.

    WANT US TO DO YOUR SEO?

    We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

    Stuff You Need To Know

    The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

    Learn more about us at https://theseoshow.co

    Check out our content on Youtube

    Check out our agency Local Digital

    Follow Michael on Twitter @servicescaling

    Follow our agency Local Digital on Instagram @localdigitalco

    Show More Show Less
    8 mins
  • Crafting Stories for Aussie Publishers & Scoring Links with Dean Salakas - Episode 134
    Jul 10 2025

    Send us a text

    This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links.

    Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approach.

    WANT US TO DO YOUR SEO?

    We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

    Stuff You Need To Know

    The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

    Learn more about us at https://theseoshow.co

    Check out our content on Youtube

    Check out our agency Local Digital

    Follow Michael on Twitter @servicescaling

    Follow our agency Local Digital on Instagram @localdigitalco

    Show More Show Less
    39 mins
  • Navigating SEO in the AI Era: Insights from Zak Ali, Finder.com's General Manager - Episode 133
    Jun 17 2025

    Send us a text

    Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one.

    We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulence and how AI is flipping the open web on its head.

    The hot topic of AI mode in search results, especially with its current US focus, took centre stage. We explored how Finder navigates AI overviews and the shift towards zero-click searches. Spoiler alert: while traffic might take a hit, the quality of leads can actually improve.

    We also chatted about ranking in AI results. It’s not just about keywords anymore; it’s about being quoted. Zak emphasised the importance of concise, skimmable content – think of it as crafting every piece for a featured snippet. Plus, the role of video content and enticing titles came up as potential game-changers.

    Zak didn’t hold back on where he thinks SEO is heading. The future seems to favour those who can blend creativity with technical finesse, and those who build genuine, memorable user experiences on their sites.

    For all you SEO warriors out there, the takeaway is clear: diversify your presence, keep your content concise and user-friendly, and always be ready to adapt. Oh, and don’t forget to engage with your audience beyond just the written word.

    WANT US TO DO YOUR SEO?

    We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.

    Stuff You Need To Know

    The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.

    Learn more about us at https://theseoshow.co

    Check out our content on Youtube

    Check out our agency Local Digital

    Follow Michael on Twitter @servicescaling

    Follow our agency Local Digital on Instagram @localdigitalco

    Show More Show Less
    36 mins
No reviews yet