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The SMB Ops Show

The SMB Ops Show

Written by: Joshua Schultz
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The SMB Ops show is an exploration into the mental models and decisions processes of operators with Joshua Schultz.© 2026 2022 Economics Leadership Management Management & Leadership
Episodes
  • How To Operate A Boot Brand: A Masterclass in Brand Building
    Jan 25 2023

    In this episode, I sit down with Will Roman owner of Chisos in Austin, TX. Will has built a boot brand from scratch, and in just a few years, has built an amazing community of raving fans and dedicated customers. Will breaks down not only how he built Chisos, but how you can build a product and brand yourself. His insights on marketing, branding, building community and service are enlightening. Listen up and take notes, because Will is about to give a master class on brand building.

    Resource Links:

    • Chisos Boots

    Follow Josh on Twitter: www.twitter.com/joshuamschultz

    Learn more about Josh: www.joshuaschultz.com

    Follow Josh on LinkedIn: www.linkedin.com/in/joshuamschultz/

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    1 hr and 6 mins
  • How To Operate a Dock Sales & Service Business
    Dec 14 2022

    In this episode, I sit down with Colin Pottebecker from Waters Edge, a dock sales and service business in New England. Colin is building an incredible business, focused on a niche buyer set, in a specific geographic. He shows us that you can focus on a very small segment, and build a very good business.

    Resource Links:

    • Water's Edge Land & Marine

    Follow Josh on Twitter: www.twitter.com/joshuamschultz

    Learn more about Josh: www.joshuaschultz.com

    Follow Josh on LinkedIn: www.linkedin.com/in/joshuamschultz/

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    52 mins
  • How To Operate a Garage Upgrade Business
    Nov 14 2022

    Jon Matzner and I go over how he used systems and processes to take a non-scalable business to 7 locations and a business-in-a-box model. We cover the systems, working with overseas talent, and the power of documentation.

    Resource Links:

    • Garage Excell
    • World Class Businesses (Business In A Box)
    • Jon's Home Page
    • Follow Jon Matzner

    Follow Josh on Twitter: www.Twitter.com/joshuamschultz

    Learn more about Josh: www.joshuaschultz.com

    Follow Josh on LinkedIn: www.linkedin.com/in/joshuamschultz/

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    1 hr and 29 mins
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