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The Sale Ring

The Sale Ring

Written by: Shawn Terrel: Auctioneer & Real Estate Broker
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Real insights and interviews with professional auctioneers, brokers, agents and news about the real estate and auction industry Economics Management Management & Leadership Marketing Marketing & Sales Personal Finance
Episodes
  • Episode 128: Managing Auction Buyer Psychology
    Jan 16 2026

    In this episode we go through the multiple considerations related to how buyers think and place their bids at auction. Bidder psychology is important for auctioneers and brokers to understand, as it leads to stronger bidder engagement and higher sales results at auction. We discuss what really motivates bidders; how urgency works; and what auctions reveal true demand. We also talk about why certain buyers behave differently once they know they are competing against other bidders. Lastly we discuss the role of “time certainty” and the differences between emotional and analytical bidders. Enjoy the show.

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    33 mins
  • Episode 127: Tax Deferred Exchange, DST and 721 UPREIT
    Nov 4 2025
    We are joined in the studio by our good friend Greg Schowe with Asset Preservation Inc., as he takes us through some interesting differences between 1031 Exchanges, Delaware Statutory Trust (DST) and the 721 UPREIT. Q4 of each year is a busy time with investors moving assets into the sale arena and deferring capital gains tax is a big decision for more investors and owners. Using these tax treatments is a huge opportunity for any prudent seller and we gained valuable insight from Greg today. Enjoy the show. ASSET PRESERVATION INC.
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    46 mins
  • Episode 126: Leveraging Your Circle of Influence
    Oct 24 2025
    As a real estate or auction professional, one of your main sources for quality leads can be your circle of influence. In this episode we discuss a systematic process to identifying "who" should be in your circle of influence, how to inventory and manage these individuals and ultimately "how" to engage them with quality conversation, high profile information and multiple ways to make yourself relevant and important to them. The key to harvesting leads from your circle of influence is to be Top of Mind when they know of someone needing real estate or auction services. Enjoy the show.
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    44 mins
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