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The Sales Transformation Podcast

The Sales Transformation Podcast

Written by: Consalia Ltd
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The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.© Consalia Ltd Economics Management Management & Leadership
Episodes
  • #205 – Sales Frequency: How do you sell a product that's new to both you and your customers? w/ Maxim Tarasevich
    May 20 2026

    This week on the Sales Transformation Podcast we have the latest episode of Sales Frequency, featuring Maxim Tarasevich, EVP of Sales at Aviso.

    Max joined Jesus and Will to discuss the imminent launch of Aviso and Consalia’s new Sales Mindsets Intelligence studio, and how each company is going to approach selling a product that is unchartered territory for both.

    Highlights include:

    • [12:09] Behaviours are important, but companies need to know what’s driving them
    • [25:27] Conversational intelligence is no longer a novelty
    • [37:09] More metrics than ever can be quantified in data

    If you’re interested in being one of the first to see exactly what the Sales Mindsets Intelligence Studio can do, join us at our launch event tomorrow, Thursday 21st May! You can find all the details and sign up here:
    https://www.aviso.com/sales-mindsets-intelligence-launch-event

    Connect with Jesus Llamazares on LinkedIn
    Connect with Will Squire on LinkedIn
    Connect with Maxim Tarasevich on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

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    43 mins
  • #204 – Best of Jan-Apr 2026
    May 15 2026

    We’ve got a compilation for you this week on The Sales Transformation Podcast, as we look back at some of the highlights from 2026 so far!


    The Sales Mindsets Intelligence Studio is launching on 21st May! You can find out more about this exciting new tool and register your interest here:
    https://www.consalia.com/sales-mindsets-intelligence-studio/

    Connect with Philip Squire on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Show More Show Less
    1 hr
  • #203 – GST XX: A 360° View of Sales Transformation in the AI Era
    May 8 2026

    This week on the Sales Transformation Podcast we’re bringing you the final session from Global Sales Transformation XX: the panel featuring Samantha Wessels, President EMEA at Box, Samantha George Head of CRM Development & Deployment at Royal Mail, and Gareth Abel, former CMO at Circles.

    They bring three distinct perspectives on sales transformation and how it’s evolving with AI: those of sales leadership, sales operations, and buyers.

    Highlights include:

    • [08:31] Salespeople need to find ways to differentiate themselves in the age of AI
    • [24:53] A salesperson who didn’t chase the final euro
    • [33:33] AI message customisation is useless if you can’t provide context


    Connect with Samantha Wessels on LinkedIn
    Connect with Samantha George on LinkedIn
    Connect with Gareth Abel on LinkedIn


    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Show More Show Less
    37 mins
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