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The Scale Up Playbook

The Scale Up Playbook

Written by: Wax/On
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About this listen

 Wax/On's Mark Runacus and Harry Neale talk to scale-up business founders and discuss the big issues you'll face as you're scaling your own brand. Download and enjoy their conversations with 30 Founders; hear their scale-up stories; share their learnings; and get ready to really grow your business. ***** "Great guests and good insight."Copyright 2025 Wax/On Economics Marketing Marketing & Sales
Episodes
  • Episode 2: PEOPLE - episode 2

    Episode 2: PEOPLE - episode 2
    May 16 2022
    One of the main challenges you’ll face as you scale your business is attracting and retaining the best people.  And that’s the subject for episode two of our Scale Up Playbook. Wax/On's Mark Runacus and Harry Neale are joined by founders and leaders who generously share their own fascinating experiences of the people side of growing a business. We discuss your leadership role and your skills; how to make your strategy understandable and accessible by everyone in the company; support networks and mentors; making those big important senior hires; team-building and team-work; diversity and inclusion; and the vital ingredients of the very best scale-up culture.  Thanks to our podcast guests from Eve Sleep, Virgin Media O2, Bread and Jam, Double Dutch, Fitbakes, RealWork, Lucky Saint, Waken, YuLife, and Horseplay Ventures. +++++   Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com   
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    35 mins
  • Episode 1: CASH - episode 1

    Episode 1: CASH - episode 1
    Mar 8 2022
    Ask any Founder and they’ll tell you that raising money to grow your business is hard work. There are urban myths about it being easier to pitch for a million than for five thousand.  So whether you’re scaling up or even starting up, which funding approach should you take? And why?  In this episode we find out by speaking to the people who've done it: Snaffling Pig’s Udhi Silva; Will McDowell from Tastily; Direct To Consumer Expert Mike Stevens; Scott Simpkin from Seedrs; Chris Smith from Playfair Capital; and Nick Telson from Horseplay Ventures.  Mark and Harry and their guests guide you along the entire scale-up funding journey, from pre-seed, through crowd-funding and angels, to series A and B and venture capital.  +++++   Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com   
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    37 mins
  • Episode 12: Snaffling Pig's Udhi Silva on making pork scratchings trendy, pun-tastic branding, crowd-funding and much more.

    Episode 12: Snaffling Pig's Udhi Silva on making pork scratchings trendy, pun-tastic branding, crowd-funding and much more.
    Nov 28 2021
    Udhi Silva, co-founder of pork snacks brand Snaffling Pig joins Harry and Mark to explain how they transformed the humble pork scratching from a pub food accompanying a pint and a game of darts, to an artisan snack targeted at 30-something women.   He talks about bringing to life their tongue-in-cheek ethos of escaping the rind of life with the most pun-packed brand personality; their successful Dragon’s Den experience; the power of crowd-funding; their brand innovations including sell-out advent calendars and barbeques;  and a favourite TV ad that broke the internet with over 300 million views!   +++  This is our final podcast of 2021.  THANK YOU for listening and THANK YOU to all our guests. We'll be back in 2021 with our fourth season which we're calling The Scale-Up Playbook - sharing what we've learned from the many successful Founders we've met in the past 50+ episodes.   +++++   Meanwhile talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com   
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    32 mins
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