C-Suite buy-in is a critical success factor for any organisation determined to make transformational change, and circularity is no exception. For our final bonus episode, we're exploring the importance of leadership in driving responsible business, and asking big questions about backing bold strategy.

Host Clare Press sits down with Rebecca Hard, who since 2020 has been Group Retail Chief Executive Officer at The Sussan Group, which includes the much-loved high street womenswear brands Sussan, Sportsgirl and Suzanne Grae.

Having been with the business for 25 years, Rebecca has a long term view on the future of the Australian clothing sector. She passionately believes that customers looking for more affordable clothing options deserve brands that consider ethics and circularity too. To prove it, The Sussan Group recently achieved B Corp status, and Rebecca brought all three group brands on board as Seamless foundation members.

We asked her about her own drivers and priorities, and about how her teams have responded. How do they communicate their purpose to their customers? And what has she learned about the power of transformational change, balancing profit with positive impact, and the importance of fostering strong collaborative relationships? It's an open, honest conversation that's sure to inspire.

For more info and to follow our journey visit, seamlessaustralia.com

Hosted on Acast. See acast.com/privacy for more information.

While clothing production and consumption remains high, Australians are starting to change their buying behaviour. We're buying less new clothing, we're selling, swapping and sharing more clothes than ever before, and more clothes are being recycled. But there's still work to do!

Diverting 60% of end-of-life clothing from landfill by 2027 is an ambitious goal, and we can only achieve it with Australians on board. In this episode, we speak to an academic researcher and a clothing brand marketer and ask: How can we make that happen? What's the best strategy for influencing citizen behaviour around circularity? What's working and what puts people off?

Join host Clare Press in conversation with researcher Jennifer Macklin, Senior Research Fellow at BehaviourWorks Australia, Monash University, and Lina Cabai, Head of Marketing at Country Road Group, to discuss:

• Common barriers to behaviour change
• The need for nuance - no one size fits all!
• Tips to effectively market your circularity initiatives
• What works and what to avoid when driving behaviour change
• The importance of positive messaging

For more info and to follow our journey visit, seamlessaustralia.com

Hosted on Acast. See acast.com/privacy for more information.

Waste not! Too many clothes end up in landfill. What are the challenges and what can be done?

Globally, less than 1% of textiles are material-to-material recycled. How much clothing waste are Australians generating, and where does it all end up? We urgently need solutions. Good news: many already exist!

In this episode, we explore the system and volume challenges when it comes to recycling and reusing clothing in Australia and discuss potential solutions.

Host Clare Press sits down with Matt Davis, CEO of Salvos Stores, and Vanessa Vongsouthi, Research Founder & Head of Protein Engineering at Samsara Eco, an inspiring Australian tech startup on a mission to creating infinite recycling to end plastic pollution.

• Find out why Australians are generating so much clothing waste
• Understand how Australia's complex clothing reuse and recycling ecosystem operates
• Discover the key challenges with collecting and sorting clothes
• Learn about "unwearables" and the challenges in dealing with them
• Hear how different stakeholders are working together to find solutions
• Discover the new innovations and technology with the potential to change the game
• Hear about what it will take to scale potential solutions

For more info and to follow our journey visit, seamlessaustralia.com

Hosted on Acast. See acast.com/privacy for more information.