The Search Bar: Law Firm Growth. Wine Optional. cover art

The Search Bar: Law Firm Growth. Wine Optional.

The Search Bar: Law Firm Growth. Wine Optional.

Written by: Eric Ritter
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About this listen

 Law Firm Growth. Wine Optional. Hosted by Eric Ritter, the SEO Sommelier® and founder of Digital Neighbor. The Search Bar is where law firm owners & attorneys get practical strategies and real success stories to build a thriving, sustainable practice. We cover the whole business: strategy, finance, operations, client experience, team, & the marketing that fuels it: SEO, Ads, social, email, and content. Every week, Eric sits down with leading voices in the legal world to share proven insights and clear next steps you can apply right away. You’ll leave each episode with actionable advice.Eric Ritter Economics Marketing Marketing & Sales
Episodes
  • Boost Your Law Firm: CFO Insights, AI & Profit Strategies

    Boost Your Law Firm: CFO Insights, AI & Profit Strategies
    Feb 16 2026
    In this episode of The Search Bar, Eric Ritter interviews John Scott, a virtual CFO specializing in law firm growth. They discuss the importance of data-driven decision-making, the role of a CFO in law firms, and the concept of profit-focused accounting. John shares insights on designing an exit strategy, leveraging AI for efficiency, and preparing for retirement. The conversation emphasizes the need for law firms to document processes and consider outsourcing financial functions to enhance profitability and scalability.

    Chapters
    00:00 Introduction to Law Firm Growth Strategies
    02:47 The Role of a CFO in Law Firms
    05:32 Profit-Focused Accounting Explained
    08:26 Designing an Exit Strategy for Law Firms
    11:05 Leveraging AI for Law Firm Efficiency
    13:43 Preparing for Retirement and Transitioning Leadership
    16:18 Use Cases for Virtual CFO Services
    19:05 Conclusion and Resources for Law Firms

    Connect with John Scott:
    Website: anderscpa.com
    LinkedIn: John C. Scott, CPA
    Email: jscott@anderscpa.com

    Connect with Eric Ritter:
    LinkedIn: Eric Ritter
    Digital Neighbor: digitalneighbor.com
    Email: eric@digitalneighbor.com

    Check out our blog for actionable SEO checklists and guides: helloericritter.com/blog
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    22 mins
  • Why Law Firms Must Embrace AI Now

    Why Law Firms Must Embrace AI Now
    Feb 10 2026
    In this episode, Eric Ritter and Christopher DiBella discuss the transformative impact of AI on law firms. They explore how AI is already integrated into legal operations, the ethical considerations surrounding its use, and practical tips for implementing AI effectively. The conversation emphasizes the importance of maintaining the human element in legal practice while leveraging AI to improve efficiency and drive growth.

    Connect with Christopher DiBella:
    Website: dibellalawoffice.com
    LinkedIn: Christopher DiBella

    Connect with Eric Ritter:
    LinkedIn: Eric Ritter
    Digital Neighbor: digitalneighbor.com
    Email: eric@digitalneighbor.com

    Check out our blog for actionable SEO checklists and guides: helloericritter.com/blog
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    25 mins
  • Mastering Presence For Law Firm Leaders ft. Laurie Scholff

    Mastering Presence For Law Firm Leaders ft. Laurie Scholff
    Feb 2 2026
    In this episode of The Search Bar, Eric Ritter sits down with world-renowned executive communication coach Laurie Schloff to discuss the critical role of communication in the legal profession. While many attorneys focus solely on case law, the most successful firms are built on the ability to command a room, influence a team, and build immediate trust with clients.
    Eric and Laurie explore the essential communication skills every attorney needs to master, the power of nonverbal cues, and how to effectively engage with clients to drive firm growth. Laurie also introduces her proprietary Presence26 Method™, offering tactical tools to enhance your leadership presence and transform the way you are perceived in high-stakes environments.

    Connect with Laurie Schloff:
    Website: partnersincommunicationinc.com
    LinkedIn: Laurie Schloff
    Email: laurie@partnersincommunicationinc.com

    Connect with Eric Ritter:
    LinkedIn: Eric Ritter
    Digital Neighbor: digitalneighbor.com
    Email: eric@digitalneighbor.com

    Check out our blog for actionable SEO checklists and guides: helloericritter.com/blog
    Show More Show Less
    34 mins
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