Sales training is often ineffective without strategic leadership and broader organizational support. Mark Cox sits down with Scott Edinger, CEO of Edinger Consulting, who shares how he successfully drives sales by becoming a strategic growth leader. He presents his Five Flags Start framework to elevate your sales approaches, create value that goes beyond tangible products, and achieve your very own idea of success. Scott also discusses how to harness the power of AI and technology in shaping the current world of sales, all while keeping the human sales experience alive and intact.

Building genuine connections is the key to "selling from the heart," a strategy that transcends mere transactions and fosters lasting relationships in today's challenging trust landscape. In this episode, Larry Levine, author of "Selling from the Heart" and "Selling in a Post-Trust World," joins us to explore how authenticity fuels successful sales. Larry, with his extensive experience in the office technology channel, discusses shifting from product-focused approaches to relationship-centered interactions, emphasizing that everyone, especially in competitive markets, is essentially in the people business. We delve into actionable methods for establishing trust rapidly, connecting genuinely with clients at all levels, and transforming existing relationships into powerful growth drivers. Whether you're a seasoned sales professional or just beginning, Larry's insights will guide you in enhancing your people skills and achieving sustained success through heart-centered selling.

Building B2B relationships is one of the most important lifelines of any business. If you do not connect with the right businesses and maintain long-lasting partnerships, your very own venture is doomed to fail. Dr. Ryan O'Sullivan, Global Account Manager at Introhive, is here to discuss how to create B2B relationships that lead to growth and success. Joining Mark Cox, he discusses his seven-year study on the importance of creating a network relationship map, doing in-depth intelligence gathering, and taking advantage of trigger events in sales. Dr. Ryan also explains why internal relationships are as essential as external ones, as well as the proper way to create a good first impression without actually selling.