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The Shift - A DemandFarm Original on Digital Key Account Management

The Shift - A DemandFarm Original on Digital Key Account Management

Written by: DemandFarm
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The Shift is a regular podcast series produced by DemandFarm that brings strategic sales and account management leaders from global companies, as guests, to share their stories & experiences about the transition to digital Key Account Management. Increasingly, as customers prefer their B2B Sales interactions to remain virtual, Key Account Management has also shifted towards a virtual direction where technology comes to the forefront as a key differentiator and enabler. Account Managers and Sales Leaders have to deal with these changing trends on the go and adapt quickly. How do they do it? How do you enable yourself to manage future changes? What worked and what didn’t work in the transition to Digital Account Management? To answer all these questions and more, Dr. Karthik Nagendra, Chief Marketing Officer @ Demandfarm hosts the Shift Podcast on Digital Key Account Management to learn & keep abreast of the trends & the future of Strategic Key Account Management. Join the conversation and Unlock Key Account Management through the Shift podcasts!

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Episodes
  • The Art and Science of Account-Based Marketing

    The Art and Science of Account-Based Marketing
    Sep 21 2023

    Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma.

    In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing at Netcore Cloud.

    Join us as we delve into the dynamic world of ABM in the digital age, exploring the strategies, technologies, and best practices that are reshaping the way businesses engage with their most valuable accounts. Ankit Sharma shares his wealth of knowledge, offering unique insights into the evolving landscape of ABM and how it continues to drive exceptional results for organizations in today's fast-paced and highly competitive business environment.

    In this episode, you’ll:
    - Learn the key strategies and tactics for implementing ABM effectively.
    - Discover the impact of AI, machine learning, and digital tools on ABM.
    - Explore the importance of sales and marketing alignment in ABM success.
    - Identify essential metrics for measuring the success of ABM campaigns.

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    22 mins
  • Building a Dynamic and Data-Driven Digital-First Sales Mindset

    Building a Dynamic and Data-Driven Digital-First Sales Mindset
    Aug 17 2023

    In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of Digital Growth at Ebiquity Plc, as they explore how organizations can thrive in today's ever-changing business landscape by embracing digital transformation for sales success.

    Discover the power of data-driven strategies that fuel intelligent decision-making and strategic planning. Uncover insights into:

    • Forging Data-Driven Brilliance: Get to the heart of sales success by leveraging clean and structured data. Uncover how data is the key to unlocking growth opportunities.
    • Empowering Seamless Automation: Dive into the world of technology and automation, streamlining data tasks and enabling sales teams to shine. Explore how automation paves the way for rapid client segmentation and co-creation.
    • Embracing Customer-Centricity: Shift your focus from internal goals to solving client problems. Learn how collaborative planning based on client objectives can lead to dynamic and adaptable strategies.

    Tune in to The Shift today!

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    20 mins
  • How to Develop a Winning Digital-First Sales Strategy

    How to Develop a Winning Digital-First Sales Strategy
    Jul 13 2023

    In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.
    Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, you'll learn:

    • The importance of balancing data and relationships in key account management
    • The significance of empathy and change management in driving digital transformation
    • How to use technology to improve digital selling
    • How to develop a digital-first sales strategy that engages customers and fuels revenue growth

    Tune in to The Shift today!

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    13 mins
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