Feeling overwhelmed by all the shiny objects you're being told are necessary for your business to run. Yet you're unsure how any of it will actually solve your business problems?

This episode is your answer. Join Jess as she dives into a conversation with Ema Roloff, co-founder of Roloff Consulting.

Emma brings refreshing clarity to the hype around technology and the shiny object syndrome within the tech industry. She focuses on trust and intentionality over chasing trends.

Discover why true digital leadership requires more than just adopting new tools, and how being authentic can revolutionize your approach to growth and innovation.

Here's the quote Ema mentioned during the interview at 22:48, from John Chambers, CEO, Cisco:

“40% of businesses in this room, unfortunately will not exist in a meaningful way in 10 years… If I’m not making you sweat, I should be” John Chambers, Cisco CEO.

Watch media coverage of his remarks: https://www.youtube.com/watch?v=lR2IYvlVY8s

Contact & Follow Ema:

Ema Roloff, Co-Founder, Roloff Consulting

Website: https://www.roloffconsulting.com/

LinkedIn: https://www.linkedin.com/in/emaroloff/

YouTube: https://www.youtube.com/@emaroloff7690

Instagram Handle: @transformationprincess

02:00 The Power of Content and Authenticity

05:17 Rethinking Sales Strategies

09:30 The Importance of Relationship Building

13:08 Ema's Journey: From Teaching to Sales

20:17 Navigating Shiny Object Syndrome

22:22 The FOMO Cycle in Technology Adoption

27:24 The Cycle of Ineffective Software Adoption

28:37 The Cost of Integration and Implementation

30:07 The Importance of Starting with 'Why'

32:29 The Shift in Digital Leadership

35:12 Authenticity in Leadership and Content Creation

42:14 Experimentation and Continuous Learning