The Shoe That Started a Riot | Deep Dive
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The Shoe That Started a Riot | Deep Dive
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There's a queue outside a shoe store at 7am on a Tuesday. The NYPD has been called. The shoes cost $195 — and will resell for $1200 by the end of the day.
Bindu walks us through the 200-year history of the sneaker — from rubber-soled beach shoes to billion-dollar collectible asset. Hans covers the cultural turning points that made a shoe into a status symbol, from Chuck Taylor to Michael Jordan to the NYC Pigeon Dunk. Together they unpack what the Vans x Satoshi Nakamoto Era 95 "Gems" drop tells us about where brand strategy, scarcity, and consumer identity are heading next.
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Additional Reading:
- Satoshi Nakamoto x Vans Collab Merges Skate Heritage with Post-Couture | MSN / Gear Patrol
- OTW by Vans x Satoshi Nakamoto Era 95 "Gems" | Gear Patrol
- Satoshi Nakamoto's Next OTW by Vans Collab is a Real Gem | Sneakerjagers
- How Resale Platforms Changed the Sneaker Market | The Lagrange Point / Medium
- How Sneakers Took a Grip on Investment Portfolios | CFA Institute