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The Signal

The Signal

Written by: Fergus Bell Tom Trewinnard
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AI is already reshaping journalism. So is the creator economy. And for most organisations, the real challenge isn’t knowing that, it’s working out what to do about it.


The Signal is a weekly podcast hosted by Fergus Bell and Tom Trewinnard, co-founders of Fathm.


Each week, they sit down with the people building the future of media, from newsroom leaders and product teams to technologists and creators, to explore how change is actually playing out in practice.


The focus is simple: cut through the noise and get to what matters. That means real examples, honest conversations, and a clearer view of how AI, audience behaviour and new business models are shaping journalism today.


New episodes every week.

Hosted on Acast. See acast.com/privacy for more information.

Fathm Economics Leadership Management & Leadership Politics & Government
Episodes
  • The Signal - Ep 4.1: "Build Things People Need…"

    The Signal - Ep 4.1: "Build Things People Need…"
    Jun 5 2026

    Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this extra episode, Fergus and Tom consider where audiences are heading, the repurposing of content, efficiency vs creativity and future-casting. Sidenote: is it jif or gif?


    If you want to understand how the news is being created and distributed, how AI is - and can be - used in newsrooms, insights from media leaders and practical thinking on the future of journalism - as well as honest conversations about what’s working, and what isn’t - then subscribe and follow to stay close to The Signal.


    Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.


    Produced by Rob Fitzpatrick

    Edited by James Bullock

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    8 mins
  • The Signal - Ep 4: "Dare I Say Liquid Content?"

    The Signal - Ep 4: "Dare I Say Liquid Content?"
    Jun 4 2026

    Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this fourth episode, Fergus and Tom dig into what they've seen and learned after working with nearly 250 newsrooms in 40 countries since September 2024. Trends, data, anecdotes and breaking open the misleading idea that all newsrooms are focused simply on replacing journalists.


    If you want to understand how the news is being created and distributed, how AI is - and can be - used in newsrooms, insights from media leaders and practical thinking on the future of journalism - as well as honest conversations about what’s working, and what isn’t - then subscribe and follow to stay close to The Signal.


    Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.


    Produced by Rob Fitzpatrick

    Edited by James Bullock

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    33 mins
  • The Signal - Ep 3: "Advocating for Humanity in the Loop..."

    The Signal - Ep 3: "Advocating for Humanity in the Loop..."
    May 28 2026

    Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this third episode, Fergus and Tom discuss Digital Media Asia, the rise and rise of Winston and William Utomo's IDN Times, new business models for journalism, the oddness of AI-hosted podcasts and more.


    If you want to understand how the news is being created and distributed, how AI is - and can be - used in newsrooms, insights from media leaders and practical thinking on the future of journalism - as well as honest conversations about what’s working, and what isn’t - then subscribe and follow to stay close to The Signal.


    Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.


    Produced by Rob Fitzpatrick

    Edited by James Bullock

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    27 mins
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