Undigital is a marketing technology company that specializes in in-package personalization. They enable direct-to-consumer brands to include personalized printed marketing collateral inside e-commerce orders. Their solution is driven by marketing and provides a fully automated and personalized experience for customers. By connecting directly with the brand's e-commerce platform, Undigital can utilize customer data to create personalized campaigns and messages. They have seen an average lift of 8-14% in customer reorder rates and have successfully increased loyalty sign-up rates by over 100%. Their solution focuses on improving brand loyalty and increasing orders post-purchase. On this episode, Bryan Butler interviews Michael Jaskulsky, the VP of Sales at OnDigital, a company that specializes in unboxing marketing. They discuss the value of unboxing marketing for ecommerce brands, the challenges of implementing personalized packaging, and the cost and ROI of the service. Michael also shares his background and love for music.

Takeaways

Undigital enables direct-to-consumer brands to include personalized marketing collateral inside e-commerce orders.

Their solution is driven by marketing and provides a fully automated and personalized experience for customers.

They have seen an average lift of 8-14% in customer reorder rates and have successfully increased loyalty sign-up rates by over 100%.

Undigital's focus is on improving brand loyalty and increasing orders post-purchase. Unboxing marketing is a valuable tool for ecommerce brands to enhance brand loyalty and customer experience.

The biggest challenge in implementing personalized packaging is changing the mindset of marketers who are used to traditional fulfillment-driven methods.

The cost of implementing unboxing marketing can be balanced by the return on investment in terms of brand affinity and customer engagement.

The minimum volume threshold for utilizing unboxing marketing is around 5,000 packages per month.

The onboarding process for implementing unboxing marketing typically takes 30 to 60 days, with the majority of time spent on developing the marketing strategy and designing the creative.

Michael Jaskulsky has a background in music and has played in bands with well-known musicians.

Bryan Butler's first concert experience was Rod Stewart, and he had a memorable encounter with a woman who had a seizure during the show.

Sound Bites

"We are the inventors of what we call in-package personalization."

"Our solution allows direct-to-consumer brands to provide specific, relevant, purposeful content to the customer based on first-party data."

"The operator who's boxing up the order doesn't need to know what's going to be printing out because it's just blank paper going into these printers."

"What you guys are doing is kind of continuing the process of brand loyalty, really through the box, right?"

"The biggest challenge by far always is changing the mindset of the marketers that this is not driven by fulfillment."

"Unboxing marketing provides a return on investment in terms of brand affinity."