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The SmarTech Spotlight

The SmarTech Spotlight

Written by: SmarTech
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About this listen

Welcome to the SmarTech Spotlight, the podcast that shines a light on the brightest minds and innovative solutions in the marketing and MarTech industry. Join us as we embark on enlightening conversations with business leaders, pioneers, and trailblazers from renowned companies and emerging startups. In our debut episode, we sit down with The Canoe Group's Billy Mitchell and Joe Pellegrino, diving deep into their pivotal role in guiding companies through the intricate evaluation and preparation process for sales.SmarTech Economics Marketing Marketing & Sales
Episodes
  • Navigating the Contact Data Shake-Up: Outbound Sales, SDRs, and the Role of Branding with David Zeff
    May 9 2025

    What happens when major outbound platforms like Apollo and Seamless get removed from LinkedIn? In this episode of Smart Tech Spotlight, host Bryan Butler sits down with David Zeff, CEO of Whistle, to dissect the ripple effects across outbound sales, prospecting, and RevOps.

    They dive into:

    • The future of contact data and AI-driven sourcing

    • Why data quality is the make-or-break factor in outbound

    • The underestimated power of branding on callback ratios

    • How SDRs should fall under marketing, not sales

    • Missteps in ABM strategies and the myth of quick branding fixes

    • What makes sales tactics cringe-worthy and how to do better

    If you're in B2B sales, marketing, or RevOps — or just trying to make smarter, more strategic outbound moves — this one’s a must-listen.

    🎧 Follow the show and share if this sparks new thinking.

    #SmartTechSpotlight #OutboundSales #DataQuality #DavidZeff #Whistle #B2BGrowth

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    1 hr and 4 mins
  • The Conversation Every Family Should Have About Money | Financial Mindset with Dwight Dillion
    Apr 11 2025

    In this episode, we sit down with Dwight Dillion — a financial professional and entrepreneur who’s made it his mission to teach financial literacy and help families prepare for life’s unexpected moments.

    As a trigger warning, my fire alarm went off during this episode. We were able to edit it out for the most part, but there is a brief moment when it is still audible.


    Dwight shares the hard truths about what happens when you’re not financially prepared. From building an emergency fund to understanding long-term financial planning, he breaks it down in a real, relatable way.


    This isn’t just about numbers — it’s about peace of mind. It’s about asking yourself:

    💭 If something happened to a loved one tomorrow… would you be financially ready?


    Whether you’re looking to budget better, save smarter, or finally start planning for retirement, this conversation will shift your perspective and empower you to take action.



    What You’ll Learn:

    • How to build a foundation of financial security

    • Why budgeting is more than cutting expenses

    • The importance of long-term financial thinking

    • How to plan for emergencies, loss, and life transitions

    • Creating a financial legacy for your family


    👉 Subscribe and follow the show for more empowering conversations around money, mindset, and preparing for the future.


    #FinancialLiteracy #Podcast #Budgeting #SavingMoney #EmergencyPlanning #FamilyFinance #DwightDillion #MoneyMindset


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    42 mins
  • SmarTech Spotlight: Mastering Shopping Feed Optimization with Channable and Searchlogic
    Dec 30 2024

    🎙️ Welcome to the SmarTech Spotlight Podcast! In this episode, we dive deep into the world of shopping feed optimization with insights from industry experts Bryan Butler of Searchlogic, alongside leaders from Channable and Mezlan.


    💡 Topics we cover include:

    • How to optimize your shopping feeds for maximum impact.

    • The role of Channable in driving efficiency and performance.

    • Real-world strategies for overcoming challenges in e-commerce.

    • The truth about Amazon cannibalization and the importance of Customer Lifetime Value (LTV).


    Whether you’re an e-commerce pro or just getting started, this episode is packed with actionable insights to help you succeed in the digital marketplace.


    🎧 Tune in now and subscribe for more cutting-edge marketing and tech discussions!

    #SmarTechSpotlight #ShoppingFeedOptimization #EcommerceTips #Channable #DigitalMarketing

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    1 hr and 10 mins
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