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The Smart Communications Podcast

The Smart Communications Podcast

Written by: Big Duck
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The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.© 2026 Big Duck Economics Management Management & Leadership Marketing Marketing & Sales Political Science Politics & Government
Episodes
  • Episode 210: What is the connection between your brand and hiring?
    Apr 29 2026

    What does your brand have to do with hiring? More than you think. Farra Trompeter, co-director, talks with Olivia Freire, director of operations, to explore how a clear, authentic brand helps nonprofits attract the right candidates, set expectations, and build stronger teams. Together, they share practical ways to align what you post in job ads with what it’s actually like to work at your organization.

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    21 mins
  • Episode 209: How can we build trust, bridge divides, and engage communities?
    Apr 15 2026

    How can nonprofits connect more meaningfully with the people they serve during times of deep division and declining trust? Farra Trompeter, co-director, talks with Doug Hattaway, president of Hattaway Communications, and Erica Pelletreau, founder and CEO of The Pelletreau Group, about the science and strategy behind building trust, bridging divides, and fostering real community engagement. Drawing on the Trust Playbook developed for The Communications Network, they share practical insights on addressing misconceptions, using plain language, and designing communications that prioritize listening, relationships, and shared goals.

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    25 mins
  • Episode 208: How can you lead an inclusive strategic planning process?
    Apr 1 2026

    What does it take to really lead an inclusive strategic planning process, and why does it matter? Farra Trompeter, co-director, talks with Dr. Renee Rubin Ross, author of Inclusive Strategic Planning for Nonprofits, about designing plans that center participation, clarify purpose, and build real alignment. Get practical tips for assessing readiness, integrating communications throughout, and turning big ideas into actionable plans.

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    22 mins
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