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This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed.

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Marketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a raccoon manage your retirement fund.

In classic Snoball fashion, things go off the rails quickly—with absurd games, ruthless heckling, and even a surprise intervention from Rand’s wife, Geraldine DeRuiter, who effortlessly roasts the easiest target (Christian).

Along the way, Rand dishes on SparkToro’s audience research wizardry and his indie game venture, Snackbar Studios, where he’s making an awesome video game about lasagna or something like that.

If you like your marketing insights with a side of chaos, this one’s for you.

Chapters:
00:00:00 - 00:02:39 Welcome to the Chaos
Rand Fishkin enters The Snoball Effect After Dark—and immediately regrets it.

00:07:02 - 00:13:18 Warm Up: Mustache You A Question
Rand defends his life choices.

00:13:19 - 00:19:59 Is Google Evil?
Rand rants about Google’s decline, monopolies, and the death of “Do No Evil.”

00:28:52 - 00:32:45 Segment 1: Rant Fishkin
We force Rand to rant about anything he wants while Christian must take the opposing argument, no matter what the subject is.

00:32:46 - 00:43:28 Geraldine DeReuiter
Geraldine's less famous husband makes way for her surprise appearance.

00:43:29 - 00:50:51 Segment 2: Todd Talks
Rand and Christian get heckled while explaining their businesses to imaginary sixth graders.

00:58:37 - 01:08:59 Segment 3: Prop A Ganda
Rand and Christian pitch ridiculous billboards in an unhinged marketing showdown.

Follow and chime in on LinkedIn.

Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

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In this episode of The Snoball Effect Podcast: Marketing Playbook Series, host Todd Jensen interviews Cindy Nuredin, Senior Marketing Manager at Modernize, a platform connecting homeowners with trusted contractors. Drawing from Modernize's 2024 Homeowner Insights Report, Cindy shares five actionable marketing strategies for home service companies:

1. Offer Research Tools: Provide homeowners with resources like cost calculators and comparison charts to facilitate informed decision-making.
2. Simplify Decision-Making: Streamline the sales process to avoid overwhelming potential clients, focusing on clear and concise presentations.
3. Lead with Education: Build trust by offering transparent and educational content that guides homeowners through their projects.
4. Highlight Success Stories: Use testimonials, before-and-after photos, and referrals to showcase your company's expertise and reliability.
5. Be Transparent and Authentic: Engage in personalized communication, listening to homeowners' needs and avoiding rigid sales scripts.

Cindy emphasizes the importance of understanding the diverse motivations and challenges homeowners face, advocating for a versatile and empathetic marketing approach to foster long-term relationships.

Follow and chime in on LinkedIn.

Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

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This episode contains content that will make you laugh and maybe cry. Viewer discretion is not needed, nor is it helpful.

Learn About Snoball:
Schedule Demo
Website

In this episode of The Snoball Effect - After Dark, Chad shocks the world with his foolproof argument for why a marketing team is more likely than sales to survive in a post-apocalyptic world.

Christian demonstrates a suspicious amount of experience with prison culture and Chad successfully pulls the heartstrings of passersby with an excellent billboard baby.

You won't want to miss a second of this one. Except for the first 2 minutes, those aren't important.

Is this episode informative?

Kind of.

Entertaining?

Absolutely.

A ringing endorsement of the podcasting format?

Well, only if you like your marketing advice sandwiched between stupidity and questionable life choices.

Follow and chime in on LinkedIn.

Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.