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The Social Spotlight

The Social Spotlight

Written by: Catherine Lyon
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About this listen

Welcome to The Social Spotlight Podcast—where we're learning to ditch perfection, embrace who we are, and build communities that actually feel like home.


if you’ve ever caught yourself overthinking every post, holding back from showing up, or stuck in the cycle of trying to "get social media right"—you’re in the right place.


Here, we talk about creating content that truly connects—through storytelling, personality, and tried and true marketing strategies. Whether you're a creator, business owner, or just someone who wants to show up authentically, we’re diving into real, unfiltered conversations on building a brand that stands out—without losing yourself in the process.


And, of course, making it actually fun.

© 2025 The Social Spotlight Economics Marketing Marketing & Sales
Episodes
  • Why Your Audience Doesn’t Care Yet (And How to Change That)

    Why Your Audience Doesn’t Care Yet (And How to Change That)
    May 22 2025

    If you’ve been pouring your heart into your content but feel like you're shouting into the void, this episode is for you. In this week’s convo, we’re diving into the real reason your audience might not be connecting with your content and how to flip the script using my "CARE" Framework.

    Whether you feel like you’re doing “all the right things” and still not getting engagement, or you’re unsure how to turn your story and values into content people actually care about, I’ve got you. You’ll walk away from this episode knowing exactly what might be missing and what to do instead.

    Shoot me a DM or inquire about our services at:

    Socials: @itscatherinelyon

    Website: www.catherinelyoncreative.com

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    20 mins
  • 5 Steps to Stop Overthinking and Start Posting Confidently on Social Media

    5 Steps to Stop Overthinking and Start Posting Confidently on Social Media
    May 8 2025

    Today’s episode is for my overthinkers, perfectionists, and anyone who freezes when it's time to hit “post.”

    If you've ever stared at the blinking cursor, rewritten a caption 10 times, or posted nothing out of fear — you're not alone.

    In this episode, I'm breaking down:

    • Why overthinking kills your content (and confidence)
    • The real reasons you're stuck
    • My 5-step process I use with clients to move from frozen to fearless

    Loved this episode?
    👉🏼 Subscribe and leave a review!
    👉🏼 Share it with a friend who needs this pep talk today.
    👉🏼 Screenshot and tag me on Instagram so I can cheer you on!

    Shoot me a DM or inquire about our services at:

    Socials: @itscatherinelyon

    Website: www.catherinelyoncreative.com

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    30 mins
  • Why Your Story Is Your Greatest Marketing Strategy

    Why Your Story Is Your Greatest Marketing Strategy
    Apr 14 2025

    Your story is your superpower — and in this episode of The Social Spotlight, I’m breaking down exactly why.

    If you’ve ever wondered “Does my story even matter?” or felt like everything’s already been said before… this one’s for you.

    We’re diving into:
    → Why your life, experiences, passions, and messy middle are the thing that makes you stand out online
    → How storytelling builds trust faster than any strategy or trend ever could
    → The biggest mistakes people make when sharing their story (or avoiding it completely)
    → How to talk about your story in a way that actually connects with your audience — without oversharing or making it all about you

    Your people don’t need more tips.
    They need you.

    Let’s talk about how to show up in a way they’ll never forget.

    Shoot me a DM or inquire about our services at:

    Socials: @itscatherinelyon

    Website: www.catherinelyoncreative.com

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    16 mins
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