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The Society Pod

The Society Pod

Written by: Jessica Yarmey
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About this listen

The Society Pod is a podcast for entrepreneurs, marketers and leaders, hosted by Jessica Yarmey.


Jessica has spent the last 25 years promoting and protecting global franchise brands such as Gold’s Gym and Club Pilates.


In 2020, she shifted her focus from driving demand for franchised brands to building brands. She built her first fitness franchise, KickHouse, from 0 to 30 locations before exiting to Mayweather Boxing + Fitness in 2022.

Currently, Jessica is launching a brand new fitness concept called FlexSociety and a corresponding marketing agency called SizzleSociety. As a founder and CEO of both brands, she is looking for builders and collaborators who love marketing, fitness and are also in consistent pursuit of potential.


She’s writing a legacy of inspiring and encouraging others to pursue their passions and reach their potential through fitness as well as entrepreneurship.

Jessica Yarmey Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Intro to The Society Pod

    Intro to The Society Pod
    Feb 10 2024

    Starting this podcast has been in the back of my mind for a while now. I am an avid podcast listener and I'm big on sharing learnings as I navigate my career in launching, scaling and exiting businesses.


    My goal in recording this podcast is that we can all grow together and learn how to build careers and legacies that we can be proud of.


    If you know someone who would be great to feature on the show, please reach out via any of my social channels below.


    Thanks for tuning in!


    More from Jessica:

    LinkedIn

    Instagram

    Twitter

    Website


    More from SizzleSociety:

    Website

    YouTube


    More from FlexSociety:

    Instagram

    Twitter

    Website


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    5 mins
  • Conversation with THE sales guru of the health & fitness industry, Hensley Ellefritz

    Conversation with THE sales guru of the health & fitness industry, Hensley Ellefritz
    Feb 21 2024
    Hensley Ellefritz is the owner of Reboot Fitness Consulting where she's on a mission to guide small business owners to scale successfully without sacrificing their brand voice, values or vision. She is a sales savant, an operational guru in the health and fitness space, and generally a force to be reckoned with! Our conversation weaves through entrepreneurship, coaching business owners, sales tips and how to navigate a life reset. We discuss Hensley's journey from a corporate job to starting her own business, the challenges and rewards of entrepreneurship, and the importance of building sustainable sales processes. We also touch on common mistakes in sales, the role of personalization in sales, and the need for continuous improvement and adaptation in business. Hensley shares her insights on hiring and staffing, the value of personal branding, and the importance of resilience and optimism in overcoming challenges. She concludes with advice for aspiring entrepreneurs. Hensley also shares her insights on how small business owners can hold themselves accountable in their day-to-day operations. She emphasizes the importance of creating a vision for what you want your day-to-day to look like as a business owner. Additionally, Hensley discusses the sales side of the fitness industry and how it can be a positive force for change in people's lives.Takeaways:Starting a business requires continuous adaptation and improvement.Building sustainable sales processes is crucial for long-term success.Personalization and genuine curiosity are key in sales interactions.Prioritizing leads and allocating resources effectively can lead to higher conversion rates.Building a strong personal brand can help establish trust and attract customers.Resilience and optimism are essential qualities for overcoming challenges in entrepreneurship.Chapters00:00Introduction and Background03:13Being a New Entrepreneur04:21Transition from 9 to 5 to Entrepreneurship06:20Future Plans and Going Back to Corporate08:09Proud Moments and Growth as a Leader16:20Common Mistakes in Sales Processes18:23Personalized Approach in Sales20:27AI Tools and Sales Funnels25:31Building Trust and Relationships with Leads27:29Prioritizing Leads and Allocating Resources34:49Hiring and Staffing Challenges38:17Importance of Personal Branding43:10Overcoming Challenges and Learning from Lows47:32Current Focus and Areas of Help Needed49:47Parting Thoughts and Advice49:54Creating a Day-to-Day Vision51:14The Importance of Sales in the Fitness IndustryMore from Hensley: LinkedInMore from Reboot:WebsiteInstagram More from Jessica: LinkedIn Instagram Twitter WebsiteMore from SizzleSociety: Website YouTubeInstagramMore from FlexSociety: Instagram Twitter Website To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com
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    52 mins
  • Talking ALL THINGS fitness and podcasting with Khaled Elmarsi

    Talking ALL THINGS fitness and podcasting with Khaled Elmarsi
    Feb 29 2024
    Khaled Elmasri is the Business Development Manager at Les Mills and the host of Rise Up The Show, a podcast where he interviews successful individuals and explores their entrepreneurial journeys and their defining moments. Khaled shares his favorite guest, Anthony Trucks, and his dream podcast guests, including Andy Frisella and Gary Vaynerchuk. We also discuss the process of starting a podcast and the importance of support and gratitude. Khaled talks about his career in the fitness industry, his evolution from personal training to operations and leadership roles, and the keys to building a successful career in fitness. We also touch on hiring and retaining talent, leadership and management strategies, and the impact of generational differences in the workplace. Finally, Khaled shares his new role at Les Mills and the importance of group exercise in building community within fitness clubs. In this conversation, Khaled Elmasri discusses the importance of community in group training and the role of instructors in building that community. He also explores the integration of digital and in-person fitness experiences and the shift towards a wellness ecosystem. Khaled emphasizes the need for evolving trainer education and certification to meet the changing needs of clients. He also discusses the challenges and opportunities of wearable technology. Khaled shares his personal comeback story and highlights the importance of mentors and coaches. Finally, he encourages individuals to find their words of essence and live by them.Takeaways: - Starting a podcast requires taking action and not letting self-doubt hold you back.- Building a career in fitness involves setting clear financial goals and creating a plan to achieve them.- Hiring and retaining talent in the fitness industry requires aligning the company's mission and values with the individual's purpose and vision.- Effective leadership involves understanding and adapting to the unique needs and preferences of different generations. - Group training plays a crucial role in building a sense of community within fitness clubs.- Instructors are essential in creating a strong community by connecting with members and fostering a sense of belonging.- The integration of digital and in-person fitness experiences allows clubs to reach a wider audience and provide more options for members.- The fitness industry is shifting towards a wellness ecosystem that includes fitness, nutrition, mental health, and stress management.- Trainer education and certification need to evolve to include a broader understanding of topics like stress management, mental health, and nutrition.- Wearable technology presents both challenges and opportunities in personal training, and trainers need to understand how to interpret and utilize the data.- Personal comeback stories can inspire and motivate others to overcome challenges and achieve their goals.- Having mentors and coaches can provide guidance and support during difficult times and help individuals reach their full potential.- Finding and living by your words of essence can help you stay true to yourself and guide your actions and decisions.Rise Up The Show Episode with Jessica and Khaled: https://youtu.be/7G5YoeJvX14?si=m0kl0...More from Khaled:LinkedIn More from Rise Up The Show:Podcast YouTube More from Jessica: LinkedIn Instagram Twitter WebsiteMore from SizzleSociety: Website YouTubeInstagramMore from FlexSociety: Instagram Twitter Website To sponsor the show or apply to be a guest, email: thesocietypod@sizzlesociety.com
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    53 mins
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