The Standing Out Podcast! cover art

The Standing Out Podcast!

The Standing Out Podcast!

Written by: Jon Whycer
Listen for free

About this listen

Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...© 2023 The Standing Out Podcast! Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How To Win Clients & Customers More Easily - Part 2
    May 12 2021

    In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from.

    I'm talking about the scary 'S-Word'! All is revealed....

    And we also talk a bit about mindset.

    Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field.

    If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out website: CLICK HERE

    And if you didn't yet listen to Part 1, you can find it along with all the past episodes HERE and on popular podcast platforms.


    Show More Show Less
    34 mins
  • How To Win Clients & Customers More Easily - Part 1
    May 5 2021

    This is Part 1 of a 2-part programme in which I talk to Janet Efere about a whole range of business topics.  Although the list below might suggest it's only useful for new businesses, there's a lot that could be a helpful refresher for established businesses and business people too, so do have a listen.

    • Business success and always doing things right first time
    • The risks and challenges facing business start-ups
    • Pricing
    • Approaching starting a business
    • The fear factors that can affect business people
    • How a new business can build credibility
    • Competing when you're a start-up
    • How to promote yourself
    • One of the main ways smaller businesses trip themselves up
    • Identifying clients and customers

    Janet has years of successful experience across both small businesses and corporates and is highly regarded (and award-winning) in her field.

    If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out website: CLICK HERE

    And if you didn't yet listen to Part 2, you can find it along with all the past episodes HERE and on popular podcast platforms.

    Show More Show Less
    31 mins
  • You Can't Afford To Be Part Of This Record-Breaker'
    Apr 21 2021

    What would be the cost to you and your business if your computer suffered data loss, damage or unauthorised access?

    With our regular business focus, in this week’s show the Standing Out Podcast turns its attention to cybersecurity of all kinds.

     My expert guest, Daniel Bryk, shares advice, tips and anecdotes – in user-friendly language - across a wide range of computer security risks. Risks that could end up costing you dearly. 

     In the first half of 2020 alone, data breaches exposed 36 billion records, and businesses of all shapes and sizes paid the price for inadequate security for their systems and data. That includes home-based businesses.

    A record statistic you don't want to be part of.

     Among the many aspects of computer security Daniel talks wih me about include:

    • Shutting down, sleeping or hibernating - what's safest?
    • Physical data loss and using backups
    • Cloud storage
    • Software updates
    • Windows PCs, Macs and phones
    • Data encryption
    • Passwords - good practice
    • Internet security
    • Two-factor authentication
    • Network security
    • Domain security
    • Hacking
    • Viruses
    • Anti-virus software
    • Firewalls
    • Ransomware
    • Suspicious emails

    To contact Daniel, you can find his details on the 'Interview Guests' page of the website.

    Show More Show Less
    58 mins
No reviews yet