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The Startup Onion

The Startup Onion

Written by: CodeBase
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The Startup Onion, hosted by Steven Drost, CSO of CodeBase, delves into the world of startup founders and peels back the layers of the whats, hows and whys of their startup journey.© 2023 Economics Leadership Management & Leadership Personal Finance
Episodes
  • Peeling back the layers with... Linda Grant, Chief Marketing Officer at Valla
    Apr 4 2024

    In this episode, Oli Littlejohn speaks to Linda Grant, Chief Marketing Officer at Valla.

    Valla is on a mission to make legal support affordable for everyone. Our revolutionary new product helps people to take their employer to tribunal — even if they cannot afford a lawyer. Valla was founded by two senior women from the tech industry who were tired of seeing marginalised people being treated unfairly by their employers and not being able to afford justice.

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    33 mins
  • Peeling back the layers with... Eilidh Mutch, founder of Your Spin Limited
    Mar 27 2024

    In this episode of The Startup Onion, Anais Guillemaud talks to Eilidh Mutch, founder of Your Spin Limited.

    During university, Eilidh Mutch noticed that on-trade drink promotions lacked excitement. Thinking brands could better connect with Gen Z, she started Your Spin post-pandemic to aid struggling hospitality.

    Your Spin enhances brand-consumer interaction at the point of order through innovative tech and entertainment. Real-time data proves its immediate impact, boosting brand sales, customer engagement, and staff satisfaction. Whether you’re launching new products in-venues, wanting to increase on-trade sales, gather real-time consumer data and feedback, or create immersive brand experiences, Your Spin leads the way in redefining brand activations.

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    1 hr and 5 mins
  • Peeling back the layers with... Alex Gordon-Furse, Co-Founder and CEO of Playmaker
    Mar 6 2024

    In this episode, Oli Littlejohn - VP of R+D at CodeBase - speaks to Alex Gordon-Furse, the co-founder and CEO of Playmaker. They catch at Techscaler's pop-up San Francisco hub to talk about Alex's startup journey so far and the problems Playmaker is trying to solve.

    Alex Gordon-Furse is the Co-Founder and CEO of Playmaker, a data activation platform that solves the complicated problem of making increasingly fragmented customer data more accessible and usable. This saves time and money for Data and Revenue Operations teams, and provides customer-facing teams with real-time insights for informed actions and workflows that drive revenue.

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    37 mins
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