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The Storytellers Edge

The Storytellers Edge

Written by: Ginger Zumaeta
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If they don’t understand it, they won’t write a check for it. Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone. Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results. Hosted by ”Ginger Zumaeta”—3x Emmy Award-winner, business messaging strategist, and author of ”Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights.Ginger Zumaeta Economics Marketing Marketing & Sales
Episodes
  • How to introduce yourself and build credibility immediately
    Jan 14 2026

    Have you ever walked into a room and been asked to introduce yourself — and suddenly felt the pressure to get it right?

    Your brain scans.

    Do you give the title?

    The background?

    The polished version that sounds safe but says nothing?

    In today’s episode of The Storyteller’s Edge, Ginger breaks down one of the most underestimated moments leaders face: the first fifteen seconds of a new conversation.

    Because an introduction isn’t about explaining who you are.

    It’s about whether the other person leaves with a reason to take you seriously — and keep talking.

    You’ll hear the four-part structure Ginger teaches leaders to introduce themselves with clarity and authority, without rambling, over-polishing, or reading their LinkedIn bio out loud.

    HERE ARE THE 4 KEY TAKEAWAYS FROM THIS EPISODE:

    1. The Room Isn’t Listening for Your Background

    It’s listening for how you think.

    Introductions work when they signal judgment and clarity — not when they summarize experience.

    2. Titles Create Noise, Not Credibility

    Most titles mean nothing outside your company.

    Plain language makes your role easy to understand and easy to repeat — which is how authority spreads.

    3. Credibility Lives in One Verifiable Proof Point

    Long credential lists weaken belief.

    One real, checkable fact does more work than five vague claims ever could.

    4. Strong Introductions Don’t End — They Open

    When an intro hands the floor back with a thoughtful, relevant question, the conversation keeps moving — and you stay in control of the moment.

    Ginger introduces the NICE framework — Name, Identity, Credibility, Engage — a simple structure leaders use to land with authority in new rooms and new roles.

    Want more moments like this? Subscribe so you never miss an episode of The Storyteller’s Edge.

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    Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

    Get the insights delivered weekly to your inbox. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    Subscribe and Review

    Hit subscribe and drop us a review!

    It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

    Thanks for listening to The Storyteller's Edge.

    Show More Show Less
    7 mins
  • How to Lead When You Don't Have the Answer Yet
    Dec 31 2025

    Have you ever been asked a question in a meeting…and instantly felt the room lock onto you?

    Your brain searches.

    Nothing shows up.

    And suddenly the pressure isn’t about the question — it’s about who you are as a leader.

    In today’s episode of The Storyteller’s Edge, Ginger breaks down one of the most revealing moments leaders face: when they don’t have the answer yet — and everyone is watching how they handle it.

    You’ll hear the simple structure Ginger teaches executives to stay grounded, credible, and in control under pressure.

    HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

    1. The Room Isn’t Evaluating Your Knowledge

    It’s evaluating your center of gravity.

    When leaders scramble, hedge, or over-explain, the room reads it as instability. Authority isn’t proven by having every answer on demand — it’s proven by staying steady when one is missing.

    2. Filling the Gap With Noise Erodes Trust

    Most leaders think the risk is saying, “I don’t know yet.”

    It’s not.

    The real risk is filling uncertainty with speculation, qualifiers, or unnecessary detail. Noise creates confusion, not confidence — and people feel it immediately.

    3. Clarity Under Uncertainty Is a Skill

    Ginger shares a simple structure leaders use in high-stakes moments:

    • Acknowledge the question
    • Anchor to what’s true right now
    • Define the path to the real answer

    This takes about ten seconds — and it instantly changes the power dynamic in the room.

    Want more? Subscribe so you never miss an episode of The Storyteller’s Edge.

    ---

    Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

    Get the insights delivered weekly to your inbox. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Subscribe and Review

    Hit subscribe and drop us a review!

    It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

    Thanks for listening to The Storyteller's Edge.

    Show More Show Less
    7 mins
  • The One Question That Instantly Sharpens Any Message
    Dec 9 2025

    Have you ever walked into a meeting knowing exactly what you want to say…only to hear yourself talking in circles once you open your mouth?

    You’re not alone, and you’re not a bad communicator. You’re just carrying too much knowledge into the room.

    In today’s episode of The Storyteller’s Edge, Ginger shares the simple question she teaches executives, founders, and teams to use before every high-stakes moment.

    This question cuts through the noise, clears out the mental clutter, and forces your sharpest point to rise to the surface. Once you start using it, you’ll wonder how you ever communicated without it.

    You’ll hear a real coaching story, the deeper reason smart leaders ramble, and how this one sentence becomes the anchor that makes your message retellable, which is ultimately the only thing that matters.

    HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

    1. The Curse of Knowledge Is Why You Ramble

    The more you know, the harder it is to see your idea through a beginner’s eyes. You start talking from your depth instead of their needs — which makes your message feel bloated, scattered, or slow. Clarity isn’t about knowing less; it’s about stripping away everything that doesn’t matter.

    2. One Question Sharpens Everything

    Before you walk into any room, pause and say out loud:
    “The one thing I want them to remember is…” If your answer is longer than a sentence, keep refining. This single line becomes your filter. Every point either reinforces it OR distracts from it.

    3. Your Message Must Be Retellable

    The people in the meeting are not the final audience. They will carry your point into other rooms, budget calls, and leadership discussions. If they can’t summarize your message in one clean sentence, your idea won’t travel, and won’t influence.

    Want more? Subscribe so you never miss an episode.

    ----

    Storyteller’s Edge isn’t just a podcast—it’s also a newsletter.

    Get the insights delivered weekly to your inbox. Subscribe at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Want to work with us contact us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.motive3.com/contact-us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Connect with Ginger: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@gingerzumaeta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ----

    Subscribe and Review

    Hit subscribe and drop us a review!

    It helps more founders, execs, and brand leaders find the tools to make their messaging impossible to ignore.

    Thanks for listening to The Storyteller's Edge.

    Show More Show Less
    8 mins
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