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The Storytelling Lab

The Storytelling Lab

Written by: Rain Bennett
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About this listen

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

Rain Bennett
Art Economics Leadership Management & Leadership Self-Help Success
Episodes
  • Your Brand's Growth Problem Isn't What You Think It Is with Jensen Savage
    Jan 26 2026
    “Everybody in your organization has to be aligned… or it all starts to break down.” — Jensen Savage


    If you’ve been muscling your way through growth and wondering why it still feels so hard, this episode is for you.


    Jensen Savage, founder of Savage Growth Partners, breaks down the true cause of stagnation in business: misalignment.


    In this conversation, we explore why brute force can’t scale and how systematizing your customer journey can unlock powerful, sustainable growth. Jensen and Rain dig into the often-ignored “connective tissue” between marketing, sales, and operations and show how storytelling is more than messaging and communication—it’s infrastructure.


    Whether you're a founder, marketer, or small business owner, this episode will help you rethink what’s actually holding you back.


    In this episode, you will learn to:

    • Understand why growth stalls even when you’re doing everything “right”
    • Uncover the unseen gaps in your customer journey that silently kill momentum
    • Map your marketing to metrics that matter most for service-based businesses
    • Build systems that turn handoffs into high-performance links
    • Use story-driven alignment to unify your brand from sales to operations

    🔗 Follow Jensen on:

    Instagram → https://www.instagram.com/savagegrowthpartners

    LinkedIn → https://www.linkedin.com/in/jensensavage

    Website → https://savagegrowthpartners.com


    📚 For more storytelling tips and tricks:


    Visit rainbennett.com or thestorytellinglabpodcast.com, or


    Follow...

    TikTok → https://www.tiktok.com/@chiefstorytellingofficer

    Twitter → https://twitter.com/rainbennett

    Instagram → https://www.instagram.com/rainbennett

    Facebook → https://www.facebook.com/thestorytellinglab

    YouTube → https://www.youtube.com/@RainBennett


    Hosted on Acast. See acast.com/privacy for more information.

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    46 mins
  • What Happens When YOU Become the Story with Elton Anderson, Jr.
    Jan 19 2026
    “Every time you press upload, you’re telling the universe this is your part in the grand scheme.” — Elton Anderson, Jr.


    What if your content wasn’t just a creative outlet, but a mirror for your transformation?


    In this episode, Rain Bennett sits down with Elton Anderson—a photographer, storyteller, and founder of L10 Media—for a deep, vulnerable conversation on using storytelling to break free of the algorithm, let go of outdated identities, and build a media platform rooted in purpose.


    Elton shares his own creative pivot, leaving behind a successful photography career and embracing a new chapter built around authenticity, micro media ownership, and spiritual self-alignment.


    Together, they explore how to attract the right audience by showing up fully as yourself, why resistance is a sign you’re on the right path, and how to build a life and career that flow from the inside out. If you're multi-passionate, burned out by content trends, or questioning how to evolve in public, this episode will show you that your shadow isn’t something to fear—it’s where your story begins.


    In this episode, you will learn to:

    • Embrace identity shifts as part of your creative evolution
    • Find your unique voice through consistent, imperfect action
    • Use storytelling as a tool to connect with others and yourself
    • Build a micro media company around your personal purpose
    • Reframe resistance as a signal that you're on the right path



    Follow Elton on:

    Instagram

    TikTok


    or visit his website, HERE!



    And for more storytelling tips and tricks,


    Visit rainbennett.com or thestorytellinglabpodcast.com

    Follow on TikTok @chiefstorytellingofficer

    Follow on Twitter @rainbennett

    Follow on Instagram @rainbennett

    Follow on Facebook @thestorytellinglab

    Subscribe to the YouTube Channel

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    59 mins
  • The Real Reason Your Brand Feels Disconnected with Rain Bennett
    Dec 22 2025
    “If your company doesn’t know the story that it’s helping to tell, no marketing campaign is going to save you.” — Rain Bennett


    Most businesses mistake their vision for a quarterly goal or a financial target, but that’s not a story anyone wants to join.


    In this solo episode, Rain Bennett unpacks the critical difference between vision and mission, showing how your vision acts as the narrative North Star for your entire brand. Rain shares a clear, actionable framework based on Simon Sinek’s “Just Cause” model and explains how the best visions are resilient, inclusive, and service-oriented.


    Through two powerful case studies—Patagonia and The People’s Game—Rain illustrates how a well-crafted vision can guide every part of your business, from branding to product development to internal culture.


    If you’ve ever struggled to articulate why your company exists beyond just making money, this episode gives you the foundation to start telling a story that actually matters.


    In this episode, you will learn to:

    • Define a brand vision that is resilient, inclusive, and service-oriented
    • Align your team and decisions around a single, powerful story
    • Avoid the common mistakes that make most vision statements meaningless
    • Use real-world case studies to guide your own storytelling strategy
    • Craft a vision that inspires belief, not just activity


    For more storytelling tips and tricks,


    Visit rainbennett.com or thestorytellinglabpodcast.com

    Follow on TikTok @chiefstorytellingofficer

    Follow on Twitter @rainbennett

    Follow on Instagram @rainbennett

    Follow on Facebook @thestorytellinglab

    Subscribe to the YouTube Channel

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    22 mins
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