The Strategic Enemy

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The Strategic Enemy

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About this listen

Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy.

Topics include:

Building your brand with an "enemy" in mind
Branding mistakes entrepreneurs make
The power of saying NO to maintain focus
Why brand extension does not work
Creating a category where you can be first

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