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The Strategy Briefing

The Strategy Briefing

Written by: The Strategy Briefing
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The Strategy Briefing is a podcast for public safety leaders, command staff, public information officers, and communication teams who want to build stronger trust through clearer communication. Hosted by Caridad Mas-Batchelor, each episode features practical conversations with leaders, communicators, and strategists who understand the realities of agency identity, public trust, crisis communication, media scrutiny, and community engagement. The show goes beyond theory and focuses on the decisions, standards, and messaging systems that help public safety agencies communicate with clarity, conThe Strategy Briefing Economics Marketing Marketing & Sales
Episodes
  • Laura Cole on How Marketing Impacts Public Safety Agencies’ Crisis Communication Response

    Laura Cole on How Marketing Impacts Public Safety Agencies’ Crisis Communication Response
    Jun 6 2026

    In this episode of The Strategy Briefing, host Caridad Mas-Batchelor sits down with Laura Cole, Founder and President of Cole Pro Media, to discuss how marketing and communication shape public trust in public safety. Drawing from her background as a television journalist, national reporter, White House correspondent, and trusted advisor to law enforcement leaders, Laura shares why branding in public safety goes far beyond logos and campaigns. It influences credibility, crisis response, leadership perception, and the way communities experience an agency over time.For public safety leaders, sheriffs, chiefs, PIOs, and communication professionals, this conversation explores how strategic communication becomes operational infrastructure, not simply messaging.Subscribe for more conversations on leadership, public trust, communication, and public safety strategy.Explore additional resources:Clear Signals Marketing Group#PublicSafety #Leadership #PublicTrust #StrategicCommunication #LawEnforcement #CrisisCommunication #PIO #CommunityEngagement #BrandStrategy #TheStrategyBriefing
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    28 mins
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