The Substance: From Numbers to Names and Signs
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The Substance: From Numbers to Names and Signs
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About this listen
In this second episode of Kalliope Archives, Teresa Diaferio reads an excerpt from 'The Substance: From Numbers to Names and Signs,' following the article's core principle that there is a difference between seeing and observing: the piece does not merely present images, it teaches how to read them as coded systems. Using the film as a worked example, the article shows how meanings are scattered across names and naming practices, the presence and performance of actors, calibrated color choices, on-screen signs and signage, recurring symbols, numerical markers, and other visual-textual cues that structure identity and visibility in the spectacle. This reading highlights how shifting from numbers to names reconfigures status and recognition, how signs and media text script roles, and how a precise color grammar organizes perception-inviting the listener to observe, not just see, and to decode the film's many messages before continuing with the full article by Piter Principi and Maria Beatrice Quartu, on medouses.com