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Sustainability Huddle

Sustainability Huddle

Written by: Matthew Campelli
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Sustainability strategy and insight for sport

© 2025 Sustainability Huddle
Politics & Government Social Sciences
Episodes
  • Visceral storytelling: A more effective way for athletes to platform sustainability?
    Aug 13 2025

    Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature.

    The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers.

    She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes in direct contact with the elements.

    In this episode, Isabella discusses the tension between sustainability and performance in sport, the value of strong partnerships, her time leading the Canadian Women’s America’s Cup team, her role with Canada SailGP and what sailing can learn from cycling when it comes to building partnerships and supporting women’s sport.

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    33 mins
  • Climate tech isn’t investing in sport sponsorship – but here’s why it should
    Jul 31 2025

    Most climate tech startups aren’t investing in sport sponsorship – yet.

    Many see it as too expensive, misaligned with their values, or unable to deliver on goals like awareness and adoption.

    But one company is breaking the mould. Svante, a carbon capture startup from British Columbia, has teamed up with Speed Skating Canada on ‘Save the Ice’, a campaign that removes carbon every time someone shares their video.

    For Canada’s most decorated Olympic sport, climate change isn’t abstract, it’s existential. In this episode, we learn more from Svante and Speed Skating Canada about their partnership, and why more climate tech companies should think about getting involved in sport.

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    35 mins
  • How to get 150 athletes engaged in climate policy
    Jul 17 2025

    In this episode, Nicola Barr talks about her work with FrontRunners — the athlete-led climate movement co-founded by Emma and David Pocock.

    She shares how the group mobilised more than 150 athletes to support the 'Duty of Care' campaign, calling for a law that would require politicians to consider climate impacts on young people.

    We also talk about the origins of the movement during the Black Summer bushfires, why athlete voices still matter, and how FrontRunners is now helping under-resourced sports organisations take action behind the scenes.

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    46 mins
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