If you're like most entrepreneurs, you know the lifeblood of a business is cashflow. So would that make the heart traffic? This has been a debate for many years since one can't survive without the other. Yet the debate about which is more important to a business rages on. The second question is which traffic source is the best, especially during hard times? My guest Mark Thompson believes one of the most versatile traffic sources you can have is affiliate traffic and we go deep into why it's important and why you should be using it today.

We talk about how business for everyone is experiencing a disruption in the states, but what about abroad? Once we moved into a global economy, we partnered with all countries of all nations to buy, sell, and trade goods and services. To think we'd face a worldwide health crisis in our lifetime was unimaginable, but here we are, and to understand just how far this reaches, we traveled half way around the globe to get perspective. Sometimes, we need to hear our neighbors story, and my guest Micheal Baptiste has a story to tell.

The pandemic is changing the face of what entrepreneurship can be. As challenges arise, the people's needs become take center stage, which means products and services change with it. We've seen big companies refocus their brands and messaging to be more socially conscious, but what about the small business companies? These front line heroes don't make the front page news many times, and The Swift Kick Show strives in being different. We believe in good stories, and our guest Kurenai Kiba tells us how she's going from fantasy to facemask with her business.