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The Systems and Workflow Magic Podcast

The Systems and Workflow Magic Podcast

Written by: Dolly DeLong
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About this listen

Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace?

The Systems & Workflow Magic Podcast is a marketing and systems podcast for family photographers who want a steady, intentional marketing cadence—without chasing trends, scrambling last-minute, or burning out.

Hosted by Dolly DeLong, a working family photographer and systems-driven marketing educator, this podcast helps family photographers think like their own CMO by building sustainable marketing systems that fit real-life, family priorities, and limited time.

Each episode delivers practical education for family photographers, covering:

  • Marketing systems for Instagram and email
  • Backend business operations and workflows
  • Organization, planning, and repeatable routines
  • Staying visible and booked ahead without hustle culture

You’ll also hear conversations with trusted experts who support family photographers behind the scenes—covering topics like systems, workflows, SEO, email strategy, automation, and backend business operations—so you’re not trying to figure everything out on your own.

This is not a trends or hacks podcast. It’s about clarity, consistency, and creating systems that support your photography business in a strategic (and realistic) way.

If you’re a family photographer ready to move from scattered to structured and build a business that feels organized and sustainable, hit subscribe.

🎧 New episodes drop weekly.

Connect with Dolly on Instagram @dollydelongeducation for even more marketing systems and backend workflow education for family photographers.

Hosted on Acast. See acast.com/privacy for more information.

Dolly DeLong
Economics Marketing Marketing & Sales
Episodes
  • 6 Ways Family Photographers Can Reuse Client Testimonials Across the Client Journey
    Jan 19 2026

    Client testimonials are GOLD for your family photography business, but most photographers only use them once and then forget about them. In this episode of The Systems and Workflow Magic Podcast, I’m breaking down six strategic ways family photographers can reuse client testimonials across their entire client journey so they actually do the heavy lifting in your marketing.


    This episode was inspired by a real conversation in The Family Photographer's Marketing Society, and I’m giving you a behind-the-scenes look at how I coach my students to think like a marketer rather than relying on memory or random posting.


    If you’ve ever shared a testimonial on Instagram Stories and hoped for the best, this episode will change how you see testimonials forever.


    Resources & Links Mentioned In This Episode

    ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/reuse-client-testimonials-family-photographers/

    ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society


    Connect with Dolly DeLong Education

    💻 Website

    📱Instagram

    🎥 YouTube


    Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

    ✅ Sign up for weekly reminders + free resources here → Business Tools

    🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

    🔗 Affiliate links included. I only recommend products I personally use and love.


    reuse client testimonials, family photographer testimonials, photography marketing systems, testimonial marketing for photographers, how to use testimonials in marketing, family photography marketing tips, systems for photographers, email marketing for family photographers, Instagram marketing for photographers, photographer client experience workflow, testimonial automation for photographers, Dubsado workflows, CRM systems for photographers, Flodesk for photographers, marketing systems for creatives, organic marketing for family photographers, photographer website testimonials, marketing SOPs for photographers




    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    20 mins
  • 3 Things Family Photographers Should Be Doing in Their Marketing This January
    Jan 12 2026

    January can feel like a weird, quiet, and sometimes panic-inducing month for family photographers. In this episode of The Systems & Workflow Magic Podcast, I’m breaking down three specific marketing seeds you should be planting in January—so you’re not scrambling later in the spring.

    If you’ve ever wondered:

    • “Is January just a dead month?”
    • “Should I be pushing people to book right now?”
    • How do I stay visible without feeling salesy or burnt out?”

    This episode is for you.

    Whether you’re listening on your favorite podcast player or watching this episode on YouTube, you’ll learn how to reframe January as a seed-planting month that sets you up for calmer, more consistent bookings in March, April, and beyond.


    Resources & Links Mentioned In This Episode

    ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/january-marketing-for-family-photographers/

    ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society


    Connect with Dolly DeLong Education

    💻 Website

    📱Instagram

    🎥 YouTube


    Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

    ✅ Sign up for weekly reminders + free resources here → Business Tools

    🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

    🔗 Affiliate links included. I only recommend products I personally use and love.


    january marketing for family photographers, family photographer slow season marketing, photography marketing january, family photography marketing tips, organic marketing for photographers, long form content marketing for photographers, seo for family photographers, marketing consistency for photographers, photography marketing cadence, photography content planning january, marketing without burnout photographers, trust based marketing photography, sustainable marketing for photographers, spring mini session marketing, family photographer visibility strategies, email marketing for photographers, marketing systems for photographers

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    24 mins
  • 9 Things I’m Looking Forward to in 2026
    Jan 5 2026

    In this episode of The Systems & Workflow Magic Podcast, I’m sitting down (coffee + Christmas décor still up, of course 😉) to reflect on what I’m genuinely looking forward to in 2026. This isn’t a tactical systems or marketing episode — it’s a slower, more personal conversation about growth, faith, business pruning, family rhythms, and giving yourself permission to pause.

    If you’re a family photographer or creative business owner who’s craving clarity, encouragement, and space to reflect on where you’re headed this year, this episode is for you.


    I'm sharing the top 9 things I'm looking forward to in 2026 (I hope it encourages you!)


    Resources & Links Mentioned In This Episode

    ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/personal-business-faith-goals-2026/

    ▸ The Bible Recap: https://www.thebiblerecap.com/

    ▸ Nourish Move Love: https://www.nourishmovelove.com/

    ▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

    ▸ Duo Collective: https://duocollective.com/


    Connect with Dolly DeLong Education

    💻 Website

    📱Instagram

    🎥 YouTube


    Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

    ✅ Sign up for weekly reminders + free resources here → Business Tools

    🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

    🔗 Affiliate links included. I only recommend products I personally use and love.


    new year reflection for photographers, goals for family photographers 2026, systems and workflows for photographers, marketing systems for family photographers, sustainable marketing for creatives, photography business reflection, family photography business goals, SEO for photographers, AI systems for small business, marketing membership for photographers, faith and business ownership, work life balance for photographers, family photographer marketing strategy, slow business growth photography, profitable photography business, creative business reflection, motherhood and business balance, organic marketing for photographers

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    41 mins
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