Most leaders talk about culture. Very few know how to build it in a way that actually scales.

In this episode of The Takeover, we sit down with Kate Alavez, President of PromoShop, Inc., to unpack what it takes to grow inside one organization, lead through change, and build a people first culture that lasts for decades.

Kate shares her journey from an entry level role to the president’s seat, the role visibility played in her growth, and why humility and performance must coexist at the highest levels of leadership. We also dive into how PromoShop has stayed adaptable through industry shifts, how sales and operations work as one team, and where promotional merchandise is headed next.

If you are a founder, executive, or emerging leader focused on longevity, trust, and execution, this conversation delivers a real signal.

In this episode, you’ll learn:

[00:44] The key moments that shaped Kate’s leadership journey
[03:37] Why visibility accelerates opportunity inside organizations
[06:29] What a people first culture actually looks like day to day
[11:10] How sales and operations stay aligned as one team
[14:54] The values that have kept PromoShop thriving for over 20 years
[19:34] How merchandise has evolved into a brand experience
[21:25] Using AI responsibly without losing human connection
[27:36] Leadership non negotiables for long term success

Connect with Kate Alavez
Website: www.promoshopinc.com
LinkedIn: Kate Alavez

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

If your LinkedIn outreach feels flat and your inbox is full of replies that go nowhere, this episode gives you a sharper path forward.

We analyzed 150 million LinkedIn DMs across more than a thousand B2B campaigns. Seven patterns kept repeating in the highest converting messages. We walk through them at a high level so you can start spotting what to fix, what to simplify, and what to stop doing entirely.

You will hear why some messages get opened immediately, why others get skipped without a second thought, and what a few subtle shifts can do for your acceptance and reply rates. If you're serious about booking more B2B meetings with direct outreach, this episode gives you the signal without spoiling the strategy.

Chapter Markers:

• [01:11] Message length and inbox visibility
• [03:36] Personalization that hurts more than it helps
• [05:28] Connection requests and prospect psychology
• [09:21] Free value offers and faster momentum
• [13:38] Specific outcomes and numbers that stop the scroll

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover

What would your business look like if you could scale to 25M a year without paid ads, funnels, or complicated tech stacks? In this episode, we sit down with Tyler Wagner, founder of Authors Unite and the force behind thousands of bestselling authors.

Tyler breaks down the unconventional growth model he used to build a multi-eight-figure business. He explains why he ignored traditional marketing, how he created a referral engine that compounds, and why consistency and volume will outrun everything else when it comes to scaling.

If you want to understand how the top players think about partnerships, outbound, and high-ticket sales, lock into this conversation. This is a rare behind-the-scenes look at what it takes to win at a very high level.

We discuss:
- Creating the first bestselling authors
- The moment his first business took off
- Building momentum through referral partners
- Scaling to multi-eight figures
- What winning looks like at this stage

Connect With Tyler Wagner:
Authors Unite: https://authorsunite.com
Partner Profits: https://partnerprofits.io

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

• Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

• Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

• Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover